Celebrating craft
Posted: Tue Dec 10, 2024 5:32 am
In 1944, architect and designer Hans J. Wegner designed the China Chair™ for Fritz Hansen . A sculptural celebration of wood and the finest craftsmanship. Shortly after World War II, the young designer Arne Jacobsen arrived on the scene and a collaboration that lasted almost two decades began. Jacobsen's breakthrough came with the introduction of the Ant™ chair – the predecessor to his phenomenally successful Series 7™ chair .
Jacobsen's work is distinctive and shapes the modern direction of the Fritz Hansen brand, especially in the 1950s and 1960s. Timeless design stars were born, such as the Egg™ and Swan™ armchairs, designed for the SAS Royal Hotel in Copenhagen , or the elegant and architectural Series 3300™ lounge chair for the SAS terminal.
How to prepare marketing in architecture III
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The 1970s and beyond
By the end of the 1970s, the Fritz Hansen brand had already established jamaica telemarketing a reputation and a strong position in the market, but a major change was also taking place. In 1979, during the celebration of its 107th anniversary, Fritz Hansen announced that it would no longer remain fully in the hands of the family and sold 75% of its shares to Skandinavisk Holding. In the 1970s, the Danish designer Verner Panton worked for the company.
In the 1990s, Fritz Hansen expanded and focused primarily on five areas: dining room, conference room, relaxation room, office space and private home. The company transformed from a manufacturing company to a global brand, declaring the importance of furniture as an expression of individuality in both professional and private settings.
New young designers are invited, such as Kasper Salto with The Ice™ series and Little Friend™ . In the last decade, Fritz Hansen has become a global brand with a strong presence all over the world, presenting furniture for use in both private and public spaces. Since 2011, the renowned Spanish designer Jaime Hayon has been designing for Fritz Hansen .
Jacobsen's work is distinctive and shapes the modern direction of the Fritz Hansen brand, especially in the 1950s and 1960s. Timeless design stars were born, such as the Egg™ and Swan™ armchairs, designed for the SAS Royal Hotel in Copenhagen , or the elegant and architectural Series 3300™ lounge chair for the SAS terminal.
How to prepare marketing in architecture III
read more
The 1970s and beyond
By the end of the 1970s, the Fritz Hansen brand had already established jamaica telemarketing a reputation and a strong position in the market, but a major change was also taking place. In 1979, during the celebration of its 107th anniversary, Fritz Hansen announced that it would no longer remain fully in the hands of the family and sold 75% of its shares to Skandinavisk Holding. In the 1970s, the Danish designer Verner Panton worked for the company.
In the 1990s, Fritz Hansen expanded and focused primarily on five areas: dining room, conference room, relaxation room, office space and private home. The company transformed from a manufacturing company to a global brand, declaring the importance of furniture as an expression of individuality in both professional and private settings.
New young designers are invited, such as Kasper Salto with The Ice™ series and Little Friend™ . In the last decade, Fritz Hansen has become a global brand with a strong presence all over the world, presenting furniture for use in both private and public spaces. Since 2011, the renowned Spanish designer Jaime Hayon has been designing for Fritz Hansen .