In this case, there are some best practices that you can use on the community management of your web sites, so that your users are satisfied with the answers offered to questions and doubts pre, during or post purchase.
Consider that today there are 5.04 billion active profiles on social media (source: Digital Report 2024 ) and it is precisely on these platforms that different brands must improve the customer experience.
According to Medallia’s report “ How Experience Signals Can Drive Your Business Forward ,” in fact, “66% of consumers expect feedback and suggestions to be provided through the communication channel they are using at that precise moment,” while “70% of customers say they expect immediate responses .”
Not only that. There is a percentage of users – equal to 61% – who believe that “brands should know their needs and preferences , also thanks to their purchase history”.
Of course, to do this, a business must necessarily resort to tricks such as AI and integrate social media and websites with chatbots and virtual assistants. But before understanding the most effective solutions for social customer care, let's see what it is.
By the way, have you already chosen the best social platforms for your business? It may be useful to read: Social Media Marketing Strategy: Which Social Networks to Choose for a Company?
10. Google My Business – event listing
How to advertise an event online for free
With Google Business Profile (formerly Google My Business) you mexico whatsapp shopping data can open free geolocalized cards, complete with various information relating to services and/or products offered, opening hours, special promotions.
The service allows you to be visible on Google Maps, especially during searches with geolocalized intent, perhaps performed via mobile devices.
Among the many features there are also temporary news, which in a few seconds give you the possibility to upload an image, a comment and a link to a link for further information.
But that's not all: you can post events to promote an event related to your business. Events require a title, start and end dates, and a time.
Want to learn more about how to promote an event (online) ? Read also:
1. Web actions for events
2. How to promote an event online
3. Organize an event with a website (free)
4. Local online marketing: strategies to put into practice immediately
11. Events on Facebook
On Facebook you can create an event in a few simple steps. A feature offered to both personal profiles and pages and allows you to publish all the useful details about a party, a presentation of a product, a book, an aperitif...
