That's why today I bring you 5 points to focus on when designing your Pinterest marketing strategy so that you can rock it in 2023
Pinterest, like other platforms, is constantly evolving, but its potential is not diminishing. Pinterest users are still looking for inspiration for their projects or solutions to their problems, and no matter how much the algorithm changes, we always have the opportunity to be the ones to give them what they are looking for. And that is where having a well-planned marketing strategy can make the difference between achieving it or staying in the dust.
How to Design a Pinterest Marketing Strategy for 2023
I recently saw an interview with Gastón overseas chinese database Taratuta, president of Aleph (a major digital marketing agency in the US created in 2005, when social media was just emerging), where he stated that, in terms of digital, the changes that were projected to happen in 5 years all occurred in 2020. The average time spent consuming content has increased and there are no signs that this trend will be reversed.
This is the perfect time to have a successful digital business and to do so we need to develop effective marketing strategies on Pinterest . But there is so much information that it can sometimes be overwhelming and we don't know where to start. If we want to grow our business and consolidate our personal brand, we must go back to the basics to create effective marketing strategies.
Here are the ABCs of a Pinterest marketing strategy :
Marketing on Pinterest Design your strategy to rock this 2023
Create impact boards or update the ones you have
Get your house in order. In 2023, boards will be more important than ever. Here, brand identity is the protagonist, so defining it, in case you haven't done so yet, is the first step.
Your Pinterest boards should reflect your purpose, the essence of your brand. Create eye-catching titles and include keywords to increase the number of impressions . Remember that boards also help us position ourselves, either through searches or by following the board.
Avoid boards about things you are passionate about or interested in if they are not related to your brand. I recommend that if you have them, you make them secret or archived. Our goal with Pinterest marketing is to drive traffic to our website, consume our content, and buy our products or services.
What you should do:
I recommend that you review your boards, go to Pinterest analytics or Tailwind and see how they are performing. Optimize them, check the keywords, and put those that are no longer relevant in secret or archive them. This is how you organize your boards.
Use keywords. SEO will still be king
You can't just write whatever you want and expect to get good results. If you want to rock your Pinterest marketing strategy, you need to include keywords that will help your ideal customer find you.
By choosing keywords specific to your niche, we help Pinterest's algorithm learn what your content is about and show it to the right audience . If your niche is small, you should pay more attention to keywords to increase the chances of your ideal customer reaching your content. Remember: Pinterest is a visual search engine and as such needs an effective SEO strategy to deliver better results.
One very important thing you shouldn't overlook: Pinterest is a positive platform, so make sure your keywords reflect that positivity. It may seem like a minor detail, but it can influence your results at the end of the day.
What to do to get your keywords:
Go to the search bar, type in a search term, and look at the results in the bar, tabs, pins, and suggested content, and create your keyword list.
Learn about SEO and how to get keywords
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Variety of formats
Pinterest's formats are varied and give us the opportunity to show content to users in a more varied way. Not everyone consumes content in the same way, so it's important to include all formats in our Pinterest marketing strategy to increase the possibility of reaching more people. So if we want to conquer the algorithm we must include:
Static pins:
They are still the norm and the majority of content that moves on Pinterest, and they are also the ones that get the most clicks to your website. They also have a slightly slower traction.
Video pins:
This format was diminished with the arrival of Idea pins, however, Pinterest has announced that the latter will become video pins, so this format is reborn and has a second chance. Keep in mind that video pins help you with impressions, but they have a hard time converting into clicks to your website. So it is advisable to combine them with static pins.
The carousels:
Many people still don't know that carousels also exist on Pinterest and it is one of the least used formats with the best results on the platform.
Regardless of which format you decide to use, remember that both text and images are the most important components in Pinterest marketing, because they are what will make the user stop scrolling and stop at your pin, click on it and save it. In other words, they are crucial in conversion, which is our ultimate goal. So keep the following recommendations in mind:
The image should represent the story you want to tell. We don't choose an image just because it's pretty, we want our ideal client to make the connection between what they see in the image and what they will find once they click on it.
It includes your brand identity elements: colors, typography, logo. Consistency plays an important role, because it is this uniformity that will allow your users to recognize your content at first glance.
Size is important, so remember to design your pins with the measurements 1000 x 1500 pxl.
Include a call to action – remember that your audience loves to be told what to do. Do your visitors that favor and tell them what you want them to do.
