Competitor analysis is critical to business success for several reasons:
Even though industrial goods and services (heavy machinery, construction devices, specialized tools, energy systems, etc.) are not aimed at the general public, emotions are still an list of telegram users in mexico important factor in their design and user experience.
Emotional design in industrial products and services is based on the idea that users also have emotional needs when interacting with these types of products.
Since these products and services are used for extended periods of time, it is essential to understand emotional needs and expectations in order to design products that create a deep connection and can elicit appropriate emotional responses in users.
Customer-tailored user experience
Ergonomics is a fundamental aspect in the emotional design of industrial products and services. The creation of intuitive interfaces and controls , in addition to comfort and a sense of safety in use , are essential to generate positive emotions in the industrial consumer .
Donald Norman and the three levels of emotional design
Don Norman was responsible for inventing and popularizing the notion of emotional design. He did this through his publication Emotional Design : Why We Love (or Hate) Everyday Objects , where he presents the three levels of emotional design :
Visceral level
The first level, also known as the visceral level , is the most fundamental in terms of emotional design. This level is intrinsically linked to instincts and represents the first reaction a person experiences when interacting with an object or product for the first time.
Since this emotional reaction is the first, it is not always consciously perceived and is not always controlled. At this level, aspects such as shape , psychological ideas of colour , contrasts and contours become crucially important.
In this sense, design types with saturated and vibrant colors tend to attract more attention, as do objects that lack clear organization and present shapes without defined contours or patterns.
It is a fact that the aesthetics of a product at this first level can be decisive in achieving a sale, even above really important aspects such as usability and the quality of the product itself.
In fact, the more visceral a product is, the more likely users are to find it to be performing optimally, although this may not always be true.
