Conclusions on brand equity:
Brand equity refers to the value that a specific brand adds to a product or service.
It is the positive perception or emotional netherlands telegram data attachment that consumers have towards a brand, which can influence their purchasing decisions and their overall brand loyalty.
It is created through consistent marketing efforts , positive customer experiences, and overall brand reputation.
Companies with strong brand equity often have a competitive advantage in the marketplace and can command higher prices for their products or services.
Industrial Marketing
complex organism, and the set of companies that operate in the industrial sector form an ecosystem that is increasingly interconnected and subject to a myriad of variables . Small changes that occur in one corner of the planet quickly have repercussions elsewhere. And although it is easy now to think about the political-economic circumstances that are negatively affecting industrial companies, the truth is that even in difficult times there are always opportunities .
Of course, you have to prepare to be able to take advantage of them when they arise. And now is the time to focus on contingency plans, resilience and digitalization . In this article we analyze what the expectations are for the industrial sector in 2023.
