Influence marketing: internalizing the lever from data and ai
Posted: Tue Dec 10, 2024 6:51 am
Brands that wish to do so can internalize their Influence Marketing strategy. The most mature have already started to build teams entirely dedicated to this mode of communication. Internalizing influence is not new, but it is a strategy that is starting to become more widespread and that meets a specific need of certain brands, particularly in sectors of activity that use influence a lot, such as fashion, food, beauty, etc.
I remember Reebok, which was one of the first brands to internalize its Influence Marketing a few years ago. Its goal was to mobilize a community of 1,200 sneakerheads for the release of its Floatride Run shoe. The brand also recruited a senior manager of influencer marketing and operations at that time to “centralize influencer gambling data brazil marketing efforts,” particularly on influencer selection. It continued to work with agencies in parallel, particularly on measuring the effectiveness of campaigns with influencers.
In order to collaborate more closely with their influencer partners, brands now have the possibility of using the Reech Influence Cloud™ solution . It is also accessible to communication agencies wishing to support their clients in their campaigns. This new solution makes it possible to respond to the evolution and maturation of the influencer marketing market. We will talk about it in the first part of the article. The solution is based on technology, the cloud, data and also AI, we will talk about it in the second part of the article. Then we end with the testimony of a brand that already uses this solution.
“Reech Influence Cloud™”, the new solution for internalizing influence
Marketed in SaaS mode, and completely modular, this technology adapts to the needs of users, Marketing Director, PR Director, Influence Manager, Project Manager, within the same company. The interface, data and functionalities are modular and adapted to each employee of the organization. Thanks to Reech Influence Cloud™ , advertisers can have a snapshot, in real time, of their influence ecosystem and that of their competitors. With this new technological offer launched by Reech, agencies and advertisers can achieve different objectives.
What are the objectives of the solution?
– Generate earned media through ambassadors,
– Find these ambassadors among a multi-network base of many influencers,
– Identify those whose profiles and universe are in line with the brand's DNA,
– Activate influencers from the platform,
– Involve them in strategic thinking and solicit them for Inbound Marketing,
– Retrieve rich content for your media (product sheets, blog, social networks).
– Easily frame all aspects of the collaboration: content, distribution, transfer of rights, payment, etc.,
– Track the impact of their actions, measure the performance of their campaigns and the share of voice of their competitors,
– Know their ecosystem of influence and identify trends,
– Obtain feedback from prescribers.
I remember Reebok, which was one of the first brands to internalize its Influence Marketing a few years ago. Its goal was to mobilize a community of 1,200 sneakerheads for the release of its Floatride Run shoe. The brand also recruited a senior manager of influencer marketing and operations at that time to “centralize influencer gambling data brazil marketing efforts,” particularly on influencer selection. It continued to work with agencies in parallel, particularly on measuring the effectiveness of campaigns with influencers.
In order to collaborate more closely with their influencer partners, brands now have the possibility of using the Reech Influence Cloud™ solution . It is also accessible to communication agencies wishing to support their clients in their campaigns. This new solution makes it possible to respond to the evolution and maturation of the influencer marketing market. We will talk about it in the first part of the article. The solution is based on technology, the cloud, data and also AI, we will talk about it in the second part of the article. Then we end with the testimony of a brand that already uses this solution.
“Reech Influence Cloud™”, the new solution for internalizing influence
Marketed in SaaS mode, and completely modular, this technology adapts to the needs of users, Marketing Director, PR Director, Influence Manager, Project Manager, within the same company. The interface, data and functionalities are modular and adapted to each employee of the organization. Thanks to Reech Influence Cloud™ , advertisers can have a snapshot, in real time, of their influence ecosystem and that of their competitors. With this new technological offer launched by Reech, agencies and advertisers can achieve different objectives.
What are the objectives of the solution?
– Generate earned media through ambassadors,
– Find these ambassadors among a multi-network base of many influencers,
– Identify those whose profiles and universe are in line with the brand's DNA,
– Activate influencers from the platform,
– Involve them in strategic thinking and solicit them for Inbound Marketing,
– Retrieve rich content for your media (product sheets, blog, social networks).
– Easily frame all aspects of the collaboration: content, distribution, transfer of rights, payment, etc.,
– Track the impact of their actions, measure the performance of their campaigns and the share of voice of their competitors,
– Know their ecosystem of influence and identify trends,
– Obtain feedback from prescribers.