Building Owned Audience:
Posted: Wed Jun 18, 2025 3:24 am
WhatsApp as Entry Point: Influencers promote a contest where participants must send a message to a specific WhatsApp number (either the influencer's or the brand's) to enter. This immediately generates opted-in leads.
User-Generated Content Submission: Contests where followers submit photos or videos using the brand's product via WhatsApp.
III. Why WhatsApp Numbers Matter for Influencer Marketing
Higher Engagement & Trust: Messages on WhatsApp feel more personal and often bypass the noise of public social media feeds, leading to exceptionally high open and response rates (often 90%+). Recommendations from trusted influencers in this intimate context carry more weight.
Direct & Immediate Communication: Brands can instantly engage with leads or customers, answer questions, and guide them towards conversion.
Rich Media & Interactivity: WhatsApp supports images, videos, documents, voice notes, and interactive buttons (quick replies, CTAs), allowing for dynamic and engaging campaign content.
Targeted Segmentation: After initial opt-in, businesses can use WhatsApp Business Platform features to segment these leads based on their interests (as identified by the influencer's niche or initial chatbot questions) for more personalized follow-ups.
While influencer marketing often relies on rented audience, WhatsApp allows brands to convert that "rented" audience into an "owned", opted-in contact list for future direct marketing.
Feedback Loops: Easy to solicit feedback directly from customers who engaged through an influencer campaign.
IV. Compliance and Best Practices
Explicit Consent is Paramount: Both whatsapp number list influencers and brands must clearly obtain consent from users to send them WhatsApp messages. Transparency about the types of messages (promotional, updates) is crucial.
WhatsApp Business Platform (API): Brands serious about WhatsApp influencer marketing will use the WhatsApp Business Platform (API) to manage large volumes of conversations, automate flows (e.g., welcome messages, lead qualification), track performance, and ensure compliance with WhatsApp's Message Templates policy.
Clear Disclosures: Influencers must clearly disclose any sponsored content or paid partnerships as per advertising regulations.
Value-Driven Content: Avoid spamming. Every message should provide clear value, be relevant, and align with the expectations set during the opt-in process.
Easy Opt-Out: Always provide a clear and easy way for users to unsubscribe.
User-Generated Content Submission: Contests where followers submit photos or videos using the brand's product via WhatsApp.
III. Why WhatsApp Numbers Matter for Influencer Marketing
Higher Engagement & Trust: Messages on WhatsApp feel more personal and often bypass the noise of public social media feeds, leading to exceptionally high open and response rates (often 90%+). Recommendations from trusted influencers in this intimate context carry more weight.
Direct & Immediate Communication: Brands can instantly engage with leads or customers, answer questions, and guide them towards conversion.
Rich Media & Interactivity: WhatsApp supports images, videos, documents, voice notes, and interactive buttons (quick replies, CTAs), allowing for dynamic and engaging campaign content.
Targeted Segmentation: After initial opt-in, businesses can use WhatsApp Business Platform features to segment these leads based on their interests (as identified by the influencer's niche or initial chatbot questions) for more personalized follow-ups.
While influencer marketing often relies on rented audience, WhatsApp allows brands to convert that "rented" audience into an "owned", opted-in contact list for future direct marketing.
Feedback Loops: Easy to solicit feedback directly from customers who engaged through an influencer campaign.
IV. Compliance and Best Practices
Explicit Consent is Paramount: Both whatsapp number list influencers and brands must clearly obtain consent from users to send them WhatsApp messages. Transparency about the types of messages (promotional, updates) is crucial.
WhatsApp Business Platform (API): Brands serious about WhatsApp influencer marketing will use the WhatsApp Business Platform (API) to manage large volumes of conversations, automate flows (e.g., welcome messages, lead qualification), track performance, and ensure compliance with WhatsApp's Message Templates policy.
Clear Disclosures: Influencers must clearly disclose any sponsored content or paid partnerships as per advertising regulations.
Value-Driven Content: Avoid spamming. Every message should provide clear value, be relevant, and align with the expectations set during the opt-in process.
Easy Opt-Out: Always provide a clear and easy way for users to unsubscribe.