Machine learning and artificial intelligence
Posted: Tue Dec 10, 2024 7:21 am
Use machine learning and artificial intelligence to make your website more user-friendly.
Voice search, chatbots, predictive analytics, and micro-interactions are some interesting examples of AI technology.
Artificial intelligence frees website managers from overly basic and repetitive tasks in customer relations, improves productivity, and potentially allows for that greater customization and “filtering” in the content offered to the user.
If the user finds exactly what he was looking new zealand whatsapp mobile phone number list for, in a short time, without the intervention of “human” assistance, the CRO objective is achieved (without wasting time on the part of human operators).
Chatbots, for example, can be used to efficiently and strategically guide a customer’s journey through your website. You can personalize your messages to encourage specific actions based on the page users are on and/or the page/ad they came from.
Just like you would on a landing page, consider customizing your CTAs and prompts in your chat boxes as much as possible.
5. Mobile Website Optimization
Let's get back to the discussion about mobile web pages.
In our era, almost everyone has a mobile device and can access your website from anywhere: in fact, if you take a look at your site's analytics, you will notice that most of the accesses are most likely made from a cell phone or in any case not from a computer (with percentages that easily exceed 70/80% in some sectors, in favor of mobile).
Therefore, prioritizing mobile optimization is a great way to improve conversion rates and enhance user experience.
Here we are not just talking about speed, but about interactions made via smartphones and tablets.
It is good practicefrequently simulate mobile visits (from different smartphones) and retrace the steps of potential users: you will discover on each occasion different possibilities for improvement or errors to fix.
6. Build trust with transparency
Giving people the right control over the data they provide you will increase trust in your brand and services, potentially increasing conversion rates.
In fact, conversions are extremely influenced by the level of trust that customers have in you.
This is why it will be increasingly essential for companies and brands to focus more and more on transparency and the creation of genuine and “equal” connections with customers.
Here are some ways to address this need:
assign clear prices to products and services (ditto for discounts);
make sure users know what personal data you will have access to;
standardize and make data usage as transparent as possible.
Voice search, chatbots, predictive analytics, and micro-interactions are some interesting examples of AI technology.
Artificial intelligence frees website managers from overly basic and repetitive tasks in customer relations, improves productivity, and potentially allows for that greater customization and “filtering” in the content offered to the user.
If the user finds exactly what he was looking new zealand whatsapp mobile phone number list for, in a short time, without the intervention of “human” assistance, the CRO objective is achieved (without wasting time on the part of human operators).
Chatbots, for example, can be used to efficiently and strategically guide a customer’s journey through your website. You can personalize your messages to encourage specific actions based on the page users are on and/or the page/ad they came from.
Just like you would on a landing page, consider customizing your CTAs and prompts in your chat boxes as much as possible.
5. Mobile Website Optimization
Let's get back to the discussion about mobile web pages.
In our era, almost everyone has a mobile device and can access your website from anywhere: in fact, if you take a look at your site's analytics, you will notice that most of the accesses are most likely made from a cell phone or in any case not from a computer (with percentages that easily exceed 70/80% in some sectors, in favor of mobile).
Therefore, prioritizing mobile optimization is a great way to improve conversion rates and enhance user experience.
Here we are not just talking about speed, but about interactions made via smartphones and tablets.
It is good practicefrequently simulate mobile visits (from different smartphones) and retrace the steps of potential users: you will discover on each occasion different possibilities for improvement or errors to fix.
6. Build trust with transparency
Giving people the right control over the data they provide you will increase trust in your brand and services, potentially increasing conversion rates.
In fact, conversions are extremely influenced by the level of trust that customers have in you.
This is why it will be increasingly essential for companies and brands to focus more and more on transparency and the creation of genuine and “equal” connections with customers.
Here are some ways to address this need:
assign clear prices to products and services (ditto for discounts);
make sure users know what personal data you will have access to;
standardize and make data usage as transparent as possible.