This is why the B2B market has begun to get the most out of this iraq telegram data social network , and in a few weeks it will see an increase thanks to its new advertising format, Lookalike Audience , very similar to Facebook Ads or Twitter Ads , which allows for a greater audience reach. How will it do this? By introducing 3 new advertising options, which will allow the creation of custom audiences for your ads; Audience Templates, Microsoft Big Search Data and Lookalike Audience. Do you want to know how these tools work and why you should use them? Keep reading and we will explain it to you.
Lookalike Audience for LinkedIn, what is it?
This tool, implemented within Linkedin, will allow companies to find new audiences, related to your main target audience or ideal client that you would like to have. You can achieve this by adding new users that have a similar or identical profile to those you already have in your database with which your company is working.
But to do this, it is important that you have a Data Management Platform (DMP) installed, that is, a platform that is responsible for the management and storage of Data , allowing you to increase or create a database, as well as track the audience with a method similar to the one used by Lookalike Audience from Facebook Ads or Twitter Ads as we mentioned above.
Now that you know a little more about this tool, let's see how it works and how you should use it to ensure its maximum performance.
How Linkedin Lookalike Audience Works
This tool is very simple to use, as it helps you find and reach the audience that is most relevant to your business automatically, saving you a lot of time.
