Digital marketing is not free
Posted: Tue Dec 10, 2024 8:17 am
Designing, developing and implementing a Digital Marketing Strategy is not free, in any case, not even for content creators, in this post we are going to tell you why.
Even in the digital age, there is an old belief that posting on social networks is free and that it is possible to become a "trend" just with a good post. This is not the case. For more than 10 years, social networks have functioned as digital media in which greater reach, interaction and sales can only be achieved if you invest in advertising.
And that's looking at it from the point of view of generating leads and converting them into clients, but even for content creators or influencers, designing a grid of posts for social networks requires investment and this is because the participation of professionals is necessary both for writing the content and for designing graphics, reels or videos. Generating content is not an easy task, much less free.
From the fees of a professional who writes the copy to someone who supports you in the design of the logo, graphics, videos and reels, there is obviously a universe of free tools to be able to generate audiovisual content or graphic content, but if you are not clear that a minimum investment is required, you will not get very far.
Investment by production areas
Each area of development in the digital marketing business requires investment. We will do a cost analysis for each department so that you know where to direct the investment internally and know what needs to be invested in content production.
Costs to consider:
Content creation
The cost per piece or per job of a graphic designer. For example, the essential cost of creating the business logo.
The cost of developing videos, from an audiovisual producer. (and this depends on the type of video and its length).
The cost of a writer. Usually per article with a minimum word count.
Web Design
The cost per hour for the design or development of a website. For example, in WordPress, when they are web projects of the type: content or corporate.
The cost per hour for the design or development of an online store. Which are usually higher.
The cost per hour of development, when the website requires developing some special functionality.
Tools or Software.
The cost of a tool for scheduling, posting, or responding on social media. This can usually be an annual fee.
The cost of an email marketing tool. The cost gambling data indonesia generally varies depending on the number of contacts or monthly emails you can send.
The cost of a CRM, like Hubspot, for lead management and marketing automation.
Online advertising
The cost of advertising on Google.
The cost of advertising on or Pinterest. In general, almost all social networks today are media where you have to pay for advertising.
Digital Marketing is not free, know the real costs
Every Digital Marketing Strategy has a specific area to develop the plan that will be carried out on social media, whether for a company, a personal brand or an influencer.
According to Hubspot, “the cost of a social media strategy depends on the size and scope, all based on the goals you have .” Also consider:
Costs associated with your equipment
Costs associated with third parties or agencies
Other costs associated with each platform
"Thus, according to estimates, the true cost of social networks could amount to USD 210,000" , broken down as follows:
Social Media Strategist: $52,000 ($100 per hour, 10 hours per week)
Community Manager: USD 93,600 (USD 60, 30 hours a week)
Costs associated with the creation of microsites/Apps: USD 65,000
And you can keep adding up… The cost of a social media strategy itself will depend on the size and reach of the strategy itself, the amount of content you want to generate, but also on the investment, since it is not only about how much it costs to produce the content but also about whether you have to invest in advertising to generate a greater impact.
How much should you invest in Digital Marketing and how to do it?
Large companies can invest between 30 and 50% of their annual turnover in digital marketing, however for SMEs or startups this percentage is usually in another range and a more viable reality is to invest between 15 and 25% of total turnover, considering that each lead obtained is a possibility of obtaining a client.
Daring to jump into the world of online sales without considering the investment is certainly an unsuccessful strategy that, in the long term, will only result in greater expenses and an increase in dissatisfaction, which can lead any entrepreneur to failure.
To keep track of costs you will need a tool that gives you order and security, that is why we designed 12 free Templates to make a Digital Marketing Budget that will allow you to specify the investment in Digital Marketing and land the numbers, this will undoubtedly bring order, stability and success.
Why invest in Digital Marketing, the statistics answer
Chile, Uruguay, Puerto Rico and Peru occupy the top spots among social media users in Latin America during 2021. ( Statista )
79% of Spaniards made a purchase from any device and 42% did so from their mobile phone in the period of one month in 2021. ( HootSuite )
In Brazil and Mexico, digital time on mobile accounts for 87% and in Argentina 96%. ( Comscore )
Now that you know the reality about what must be invested to generate content for social networks and that this has a cost, you can understand and make your clients understand with valid information that Digital Marketing is not free. The pending task remains to define what will be the budget that you will allocate to this very important area within your business to support sales.
Even in the digital age, there is an old belief that posting on social networks is free and that it is possible to become a "trend" just with a good post. This is not the case. For more than 10 years, social networks have functioned as digital media in which greater reach, interaction and sales can only be achieved if you invest in advertising.
And that's looking at it from the point of view of generating leads and converting them into clients, but even for content creators or influencers, designing a grid of posts for social networks requires investment and this is because the participation of professionals is necessary both for writing the content and for designing graphics, reels or videos. Generating content is not an easy task, much less free.
From the fees of a professional who writes the copy to someone who supports you in the design of the logo, graphics, videos and reels, there is obviously a universe of free tools to be able to generate audiovisual content or graphic content, but if you are not clear that a minimum investment is required, you will not get very far.
Investment by production areas
Each area of development in the digital marketing business requires investment. We will do a cost analysis for each department so that you know where to direct the investment internally and know what needs to be invested in content production.
Costs to consider:
Content creation
The cost per piece or per job of a graphic designer. For example, the essential cost of creating the business logo.
The cost of developing videos, from an audiovisual producer. (and this depends on the type of video and its length).
The cost of a writer. Usually per article with a minimum word count.
Web Design
The cost per hour for the design or development of a website. For example, in WordPress, when they are web projects of the type: content or corporate.
The cost per hour for the design or development of an online store. Which are usually higher.
The cost per hour of development, when the website requires developing some special functionality.
Tools or Software.
The cost of a tool for scheduling, posting, or responding on social media. This can usually be an annual fee.
The cost of an email marketing tool. The cost gambling data indonesia generally varies depending on the number of contacts or monthly emails you can send.
The cost of a CRM, like Hubspot, for lead management and marketing automation.
Online advertising
The cost of advertising on Google.
The cost of advertising on or Pinterest. In general, almost all social networks today are media where you have to pay for advertising.
Digital Marketing is not free, know the real costs
Every Digital Marketing Strategy has a specific area to develop the plan that will be carried out on social media, whether for a company, a personal brand or an influencer.
According to Hubspot, “the cost of a social media strategy depends on the size and scope, all based on the goals you have .” Also consider:
Costs associated with your equipment
Costs associated with third parties or agencies
Other costs associated with each platform
"Thus, according to estimates, the true cost of social networks could amount to USD 210,000" , broken down as follows:
Social Media Strategist: $52,000 ($100 per hour, 10 hours per week)
Community Manager: USD 93,600 (USD 60, 30 hours a week)
Costs associated with the creation of microsites/Apps: USD 65,000
And you can keep adding up… The cost of a social media strategy itself will depend on the size and reach of the strategy itself, the amount of content you want to generate, but also on the investment, since it is not only about how much it costs to produce the content but also about whether you have to invest in advertising to generate a greater impact.
How much should you invest in Digital Marketing and how to do it?
Large companies can invest between 30 and 50% of their annual turnover in digital marketing, however for SMEs or startups this percentage is usually in another range and a more viable reality is to invest between 15 and 25% of total turnover, considering that each lead obtained is a possibility of obtaining a client.
Daring to jump into the world of online sales without considering the investment is certainly an unsuccessful strategy that, in the long term, will only result in greater expenses and an increase in dissatisfaction, which can lead any entrepreneur to failure.
To keep track of costs you will need a tool that gives you order and security, that is why we designed 12 free Templates to make a Digital Marketing Budget that will allow you to specify the investment in Digital Marketing and land the numbers, this will undoubtedly bring order, stability and success.
Why invest in Digital Marketing, the statistics answer
Chile, Uruguay, Puerto Rico and Peru occupy the top spots among social media users in Latin America during 2021. ( Statista )
79% of Spaniards made a purchase from any device and 42% did so from their mobile phone in the period of one month in 2021. ( HootSuite )
In Brazil and Mexico, digital time on mobile accounts for 87% and in Argentina 96%. ( Comscore )
Now that you know the reality about what must be invested to generate content for social networks and that this has a cost, you can understand and make your clients understand with valid information that Digital Marketing is not free. The pending task remains to define what will be the budget that you will allocate to this very important area within your business to support sales.