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Posted: Tue Dec 10, 2024 8:50 am
Your site also needs to be fully accessible to users across devices and with different needs. Think of it as the technical foundations for providing the best service to people using your site if something isn’t working but should be, now is the time to fix it. Also, remember that Google is a user of your site and needs to crawl and index your site effectively.
If you use too much closed content or content india mobile phone numbers database that Google’s crawlers can’t parse, you’ll suffer. At the same time, poorly structured sites, incorrectly formatted sitemaps, and the use of things like JavaScript can make it difficult for Google to access your site and should be addressed accordingly. How to curate quality and relevant content? The usability of your content will also impact perceived EEAT. This doesn’t necessarily mean you need to write tons of new content or invest your entire budget in complex, long-form content pieces.
Instead, it’s about auditing your existing content to make sure it best serves your target user. If that means reducing the complexity of your content, then do it! Remember, people read online content very differently than they read a book or report, so make it easy to skim, emphasize key points using features like bold, italics, or bullet points, and be sure to use visual graphics where they better convey your point.
But if your content is too thin, you’re likely to see it impact your site’s perceived EEAT – and not in a good way. Think of it this way as an expert in your field, you need to be able to cover every topic comprehensively, but in a way that your target audience can fully understand. A quick way to spot ‘thin content’ on your site is to look for Crawled, not indexed pages in Google Search Console.
If you use too much closed content or content india mobile phone numbers database that Google’s crawlers can’t parse, you’ll suffer. At the same time, poorly structured sites, incorrectly formatted sitemaps, and the use of things like JavaScript can make it difficult for Google to access your site and should be addressed accordingly. How to curate quality and relevant content? The usability of your content will also impact perceived EEAT. This doesn’t necessarily mean you need to write tons of new content or invest your entire budget in complex, long-form content pieces.
Instead, it’s about auditing your existing content to make sure it best serves your target user. If that means reducing the complexity of your content, then do it! Remember, people read online content very differently than they read a book or report, so make it easy to skim, emphasize key points using features like bold, italics, or bullet points, and be sure to use visual graphics where they better convey your point.
But if your content is too thin, you’re likely to see it impact your site’s perceived EEAT – and not in a good way. Think of it this way as an expert in your field, you need to be able to cover every topic comprehensively, but in a way that your target audience can fully understand. A quick way to spot ‘thin content’ on your site is to look for Crawled, not indexed pages in Google Search Console.