Adhruv Maheshwari is a Saas Content
Posted: Tue Dec 10, 2024 9:01 am
This is why you may see lower impressions but higher TTRs and conversion rates CVR. Competitor Campaigns Competitor Campaigns are also run with Exact Match keywords. The goal of Competitor Campaigns is to be on the offensive. In other words, you’re trying to get App Store visitors who are searching for your competitors to change their minds and install your app instead. You want to make sure that the keywords include your competitors’ names and name variations.
Category Campaigns Category Campaigns or General list of canada cell phone numbers Campaigns use non-branded keywords to help your ad appear when customers search for what your app does or its category for example, fitness. With this campaign, you’re trying to reach a relevant audience who are already searching for your app or an app similar to yours. You’ll still be reaching a broad audience, which can help you generate high impressions. Ad Variations and Special Product Pages Ad variations are keywords that you choose to direct to a custom product page.
Custom product pages are alternative versions of your app's default product page. They're created in App Store Connect. The ads themselves are created in Apple Search Ads. Custom product pages have a wide variety of uses Showcase different features of your app Meet the needs of different audiences Deliver personalized experiences during holiday promotions Landing pages from external traffic sources Here’s an example of using dedicated product pages to showcase different functions of the same app.
Each has screenshots and promotional text, and can be promoted with specific category keywords related to those functions. Personalized messaging is why custom product pages can enjoy much higher conversion rates and downloads. This makes them beneficial from an ASO perspective Custom product pages are a great way to try out new concepts for product page content. Analyzing keywords for a specific product page ad variations can be useful in ASO keyword research.
Category Campaigns Category Campaigns or General list of canada cell phone numbers Campaigns use non-branded keywords to help your ad appear when customers search for what your app does or its category for example, fitness. With this campaign, you’re trying to reach a relevant audience who are already searching for your app or an app similar to yours. You’ll still be reaching a broad audience, which can help you generate high impressions. Ad Variations and Special Product Pages Ad variations are keywords that you choose to direct to a custom product page.
Custom product pages are alternative versions of your app's default product page. They're created in App Store Connect. The ads themselves are created in Apple Search Ads. Custom product pages have a wide variety of uses Showcase different features of your app Meet the needs of different audiences Deliver personalized experiences during holiday promotions Landing pages from external traffic sources Here’s an example of using dedicated product pages to showcase different functions of the same app.
Each has screenshots and promotional text, and can be promoted with specific category keywords related to those functions. Personalized messaging is why custom product pages can enjoy much higher conversion rates and downloads. This makes them beneficial from an ASO perspective Custom product pages are a great way to try out new concepts for product page content. Analyzing keywords for a specific product page ad variations can be useful in ASO keyword research.