Use pinterest in your digital marketing strategy
Posted: Tue Dec 10, 2024 9:19 am
Pinterest is a network that can fit perfectly well into your Digital Marketing strategy. Its objective or the reason why people search for it is because they find ideas to share and be inspired by it.
Believe it or not, Pinterest has a huge audience, which is why we recommend including Pinterest in your digital marketing strategy. According to Social Media Today , this network has more than 200 million active users per month, who are looking for advice, ideas, places to travel, clothing, accessories, beauty products, influencers, inspiration and of course a story that makes them experience sensations that connect.
According to Buffer , “Over 52% of Pinterest gambling data philippine users report that Pinterest helps them find items to buy; and 61% say they have discovered new brands and products from Promoted Pins.” This makes us think that it is possible to design a Digital Marketing strategy to position your products or services on this network and get the most out of it.
In this article we will give you the first steps, telling you how it works and how to use it successfully for your company, in short, how to include Pinterest in your digital marketing strategy.
Pinterest works like a corkboard on the wall, yes, the one you used to leave your reminders of important activities, memories, photos of friends, images to inspire you and also those pending things to buy.
How to use Pinterest in your strategy
Pinterest works differently than networks like Facebook, LinkedIn or Twitter, its goal is to save reminders or memories of things that are important and interesting through pins.
Pins are a fundamental part of the Pinterest experience. They are images with engaging content that you save to a board. You can add as many as you like, as you can always create new boards. Each pin usually contains an image, a video, or a link to its original source.
To enter your company into the world of Pinterest, you must create a business profile, which must include your email address and the URL of your company. Once the profile is optimized, you can create your first pin. Remember that we always recommend that your social media posts be subject to a digital marketing strategy , and at Mauna Media we can help you design it.
Create your first pin
Head over to your Pinterest profile and click on “Boards.” From there, click the red “plus” symbol to create your first board:
Choose a name for your board and define whether it will be public or private. If you leave it private or “secret,” you can fill it with many posts and then share it. You are done by setting up your board.
Once you have your board you can start pinning as many pins as you like. Pinterest tells us how “Boards are where you store and organize your Pins. You can make boards for anything – saving your recipes on one board or your dream vacation destinations on another.”
Advertising pins
Like other social networks, Pinterest also allows you to take advantage of the user experience and offer your products through advertising. These are known as Promoted Pins and are those that your company can pay to appear where people are likely to see them.
How do you make it attractive to users? Well, typically the Promoted Pins a user sees are based on their interests and activity on the platform (or because they visited an advertiser's site or app).
Fun fact according to Buffer : 1 in 2 Pinterest users have made a purchase after seeing a Promoted Pin.
Pinterest for inspiration
The first thing you can do to be successful on Pinterest is to focus on sharing your best ideas.
According to Pinterest: “The best Pins represent the best ideas, are inspiring and actionable. Create Pins that have a clear audience and are engaging for that audience.”
Design your pins in a way that inspires other people, that shows a different alternative to the conventional way of doing things. It is valid for any area that you want to position on this network. The most important thing is that you put your creativity active.
Start posting your pins, don't forget to base them on a Digital Marketing strategy and dare to offer original and inspiring content.
Believe it or not, Pinterest has a huge audience, which is why we recommend including Pinterest in your digital marketing strategy. According to Social Media Today , this network has more than 200 million active users per month, who are looking for advice, ideas, places to travel, clothing, accessories, beauty products, influencers, inspiration and of course a story that makes them experience sensations that connect.
According to Buffer , “Over 52% of Pinterest gambling data philippine users report that Pinterest helps them find items to buy; and 61% say they have discovered new brands and products from Promoted Pins.” This makes us think that it is possible to design a Digital Marketing strategy to position your products or services on this network and get the most out of it.
In this article we will give you the first steps, telling you how it works and how to use it successfully for your company, in short, how to include Pinterest in your digital marketing strategy.
Pinterest works like a corkboard on the wall, yes, the one you used to leave your reminders of important activities, memories, photos of friends, images to inspire you and also those pending things to buy.
How to use Pinterest in your strategy
Pinterest works differently than networks like Facebook, LinkedIn or Twitter, its goal is to save reminders or memories of things that are important and interesting through pins.
Pins are a fundamental part of the Pinterest experience. They are images with engaging content that you save to a board. You can add as many as you like, as you can always create new boards. Each pin usually contains an image, a video, or a link to its original source.
To enter your company into the world of Pinterest, you must create a business profile, which must include your email address and the URL of your company. Once the profile is optimized, you can create your first pin. Remember that we always recommend that your social media posts be subject to a digital marketing strategy , and at Mauna Media we can help you design it.
Create your first pin
Head over to your Pinterest profile and click on “Boards.” From there, click the red “plus” symbol to create your first board:
Choose a name for your board and define whether it will be public or private. If you leave it private or “secret,” you can fill it with many posts and then share it. You are done by setting up your board.
Once you have your board you can start pinning as many pins as you like. Pinterest tells us how “Boards are where you store and organize your Pins. You can make boards for anything – saving your recipes on one board or your dream vacation destinations on another.”
Advertising pins
Like other social networks, Pinterest also allows you to take advantage of the user experience and offer your products through advertising. These are known as Promoted Pins and are those that your company can pay to appear where people are likely to see them.
How do you make it attractive to users? Well, typically the Promoted Pins a user sees are based on their interests and activity on the platform (or because they visited an advertiser's site or app).
Fun fact according to Buffer : 1 in 2 Pinterest users have made a purchase after seeing a Promoted Pin.
Pinterest for inspiration
The first thing you can do to be successful on Pinterest is to focus on sharing your best ideas.
According to Pinterest: “The best Pins represent the best ideas, are inspiring and actionable. Create Pins that have a clear audience and are engaging for that audience.”
Design your pins in a way that inspires other people, that shows a different alternative to the conventional way of doing things. It is valid for any area that you want to position on this network. The most important thing is that you put your creativity active.
Start posting your pins, don't forget to base them on a Digital Marketing strategy and dare to offer original and inspiring content.