As for marketing tools, the most popular are: social media (used by 60% of companies), videos and multimedia content (53%), and email marketing (47%).
A good portion of companies also use SEO (40%), and finally we find Google Adv (21%) and Social Adv (24%) which are less popular in the B2B sector.
The reason for this choice is easy to understand, and lies in the fact that these latter tools require greater technical expertise to be implemented effectively.
The rules of digital: lead generation in the B2B sector
In the often long and non-linear process of B2B sales, many companies see digital as an opportunity to expand their user base.
Data confirmed by the Observatory study which oman whatsapp number data highlights how 60% of companies are employed in digital lead generation activities with greater awareness and attention to the customer.
To conclude, we can see how there is a push towards digital that confirms the trend of the previous year, albeit with a corporate culture, regarding Web Marketing, a bit limping in general.
Planning must be there but it is not enough on its own, for an effective implementation of Web Marketing strategies the whole team must be involved both from the top and from the bottom (as well as transversally).
To learn more about how digital marketing development is evolving in companies, download the full report from the B2B Marketing Observatory!Showing it to colleagues (or perhaps more trusted customers) can be a good way to get feedback on the quality of the ad itself.
Typically, the people most involved in marketing are the ones least aware of the flaws.
Even when it comes to announcements, from a technical point of view, you need to pay attention to some choices:
