Setting a budget for your website
Posted: Tue Dec 10, 2024 10:20 am
The most common question we get asked by business owners is, “How much will my website cost?” Unfortunately, there is no one-size-fits-all answer to this question.
However, we can give you some helpful tips on how to approach budgeting for your business website.
First, you will need to determine what your goals are for the site and what features you need: virtual shopping cart, searchable catalog, mobile version, newsletter subscription, videos, etc.
Find a web developer
Once you have clearly defined your needs, you can start comparing cost estimates presented by web developers .
However, be wary of developers who offer you a price without taking the time to understand your business or listing the features that fit your goals.
An ongoing investment, not an expense
Many business owners still view their website as a one-time expense and a sunk cost. They are wrong to think this way.
Websites are a marketing tool for most businesses overseas chinese in canada data and should be viewed as an investment to generate revenue and drive growth.
You should think of your website and online presence as a sales rep working 24 hours a day, 365 days a year, delivering your latest brand messages, product information, and customer success stories.
Don't forget to update your site
You should invest frequently in updating your website to reflect the evolution of your business, products and services.
Another key factor in setting your online budget is assessing the role the Internet can play in growing your business.
If online marketing and your website are crucial to your growth, then you should consider investing more in your online presence.
Analyze your competition's activities
An easy way to do this is to do a Google search on your competitors' businesses. Look at their website, social media pages, and online advertising. If you see that they are investing in online media, that's a good indicator that you should do the same.
At BDC, we work with many businesses to help them develop their online marketing strategy and create their website.
Usual price range for BDC customers
For most of our clients, website design typically costs $10,000 to $30,000 for initial development, but we have seen exceptions where costs have ranged from $60,000 to $100,000.
As mentioned, there are also ongoing maintenance costs to consider, such as content updates, which vary from company to company and for which it is impossible to provide average figures.
When it comes to standard costs, like hosting your website, the typical price range is between $20 and $60 per month, depending on your site's traffic and other variables.
How to get the most out of your investment
Our team of e-marketing specialists can work with you to develop your online marketing plan, help you find the right web developer, and ensure you get the most out of your website investment.
There are also many free or inexpensive website building tools that we recommend for businesses just starting out in this field. We invite you to read our article comparing these different tools.
However, we can give you some helpful tips on how to approach budgeting for your business website.
First, you will need to determine what your goals are for the site and what features you need: virtual shopping cart, searchable catalog, mobile version, newsletter subscription, videos, etc.
Find a web developer
Once you have clearly defined your needs, you can start comparing cost estimates presented by web developers .
However, be wary of developers who offer you a price without taking the time to understand your business or listing the features that fit your goals.
An ongoing investment, not an expense
Many business owners still view their website as a one-time expense and a sunk cost. They are wrong to think this way.
Websites are a marketing tool for most businesses overseas chinese in canada data and should be viewed as an investment to generate revenue and drive growth.
You should think of your website and online presence as a sales rep working 24 hours a day, 365 days a year, delivering your latest brand messages, product information, and customer success stories.
Don't forget to update your site
You should invest frequently in updating your website to reflect the evolution of your business, products and services.
Another key factor in setting your online budget is assessing the role the Internet can play in growing your business.
If online marketing and your website are crucial to your growth, then you should consider investing more in your online presence.
Analyze your competition's activities
An easy way to do this is to do a Google search on your competitors' businesses. Look at their website, social media pages, and online advertising. If you see that they are investing in online media, that's a good indicator that you should do the same.
At BDC, we work with many businesses to help them develop their online marketing strategy and create their website.
Usual price range for BDC customers
For most of our clients, website design typically costs $10,000 to $30,000 for initial development, but we have seen exceptions where costs have ranged from $60,000 to $100,000.
As mentioned, there are also ongoing maintenance costs to consider, such as content updates, which vary from company to company and for which it is impossible to provide average figures.
When it comes to standard costs, like hosting your website, the typical price range is between $20 and $60 per month, depending on your site's traffic and other variables.
How to get the most out of your investment
Our team of e-marketing specialists can work with you to develop your online marketing plan, help you find the right web developer, and ensure you get the most out of your website investment.
There are also many free or inexpensive website building tools that we recommend for businesses just starting out in this field. We invite you to read our article comparing these different tools.