Community manager: what it is and its functions
Posted: Wed Dec 11, 2024 3:56 am
A community manager is a figure within the marketing department of an agency, company or business responsible for creating a valuable community, sharing relevant information for their clients and users while adding benefit to the company they work for.
This is therefore a key professional for the dissemination of quality content on the different social networks with which they work, each of which is adapted to the segment to which it is directed.
If you are interested in this field, the Higher Degree in Marketing and Advertising from the European Vocational Training Centre in Madrid – Higher Professional overseas chinese in worldwide database Studies, as well as its face-to-face modalities in Madrid and Valencia, will train you to face the work challenges arising from this sector.
Likewise, the European Vocational Training Centre of Madrid – Higher Professional Studies has a wide variety of distance learning FP where you can choose the one that interests you most based on areas of knowledge and professional opportunities.
Community manager : What is it?
The community manager is the person in charge of digital marketing, so he or she is specialized in the use of tools and applications for the creation and management of online communities with a main focus on the brand or company using different digital platforms such as Instagram, TikTok or Facebook among many others.
The community manager transmits the brand's identity and reinforces its image in the digital sphere, taking charge of establishing stable and long-lasting relationships with the community of users , prescribers and clients.
Community manager functions
Below we indicate some of the main strategic actions carried out by the community manager .
Execute social media marketing plan
The community manager is tasked with executing the social media marketing plan designed by the Social Media Strategist. The plan must be based on an analysis of the brand, the competition and the target audience in order to establish specific, measurable and realistic objectives , as well as the performance indicators that will be used to evaluate them.
They are also responsible for planning the actions necessary to achieve these objectives, from contests and promotions on social networks to collaborations with influencers or synergies with other brands. In addition, they must distribute the budget intelligently and establish a schedule for the execution of the plan .
Establish lasting relationships with followers
One of the main functions of a community manager is to build a solid community around the brand . This professional must generate interest in the brand and convert followers into customers. This means that they must be able to establish stable and long-lasting relationships with fans, generating an emotional bond that encourages them to get involved with the brand.
The community manager must also listen to the community and identify its needs , preferences and expectations. In fact, he or she is responsible for responding to questions or complaints made over the Internet, providing solutions that reduce discomfort and avoid damage to the brand image.
Create engaging, quality content
The community manager must convey the brand's personality , so he or she is not only responsible for determining the communication axes but also the tone and style that will be used in each of the social networks and the different digital channels.
The content agenda and publication calendar are in their hands . This professional chooses the content that adds value and generates engagement , adapting it to the characteristics of the public of each social network to achieve the maximum possible reach.
Monitor the brand
Another of the community manager 's functions is to monitor the brand's digital actions and publications, measuring their impact through different performance indicators, from the engagement rate to the total number of interactions and the conversion rate.
You need to stay up to date with industry news to detect the most relevant content and identify new opportunities or potential threats for the company. You also need to know what is being said about the brand, its products or services to anticipate a potential reputation crisis.
This is therefore a key professional for the dissemination of quality content on the different social networks with which they work, each of which is adapted to the segment to which it is directed.
If you are interested in this field, the Higher Degree in Marketing and Advertising from the European Vocational Training Centre in Madrid – Higher Professional overseas chinese in worldwide database Studies, as well as its face-to-face modalities in Madrid and Valencia, will train you to face the work challenges arising from this sector.
Likewise, the European Vocational Training Centre of Madrid – Higher Professional Studies has a wide variety of distance learning FP where you can choose the one that interests you most based on areas of knowledge and professional opportunities.
Community manager : What is it?
The community manager is the person in charge of digital marketing, so he or she is specialized in the use of tools and applications for the creation and management of online communities with a main focus on the brand or company using different digital platforms such as Instagram, TikTok or Facebook among many others.
The community manager transmits the brand's identity and reinforces its image in the digital sphere, taking charge of establishing stable and long-lasting relationships with the community of users , prescribers and clients.
Community manager functions
Below we indicate some of the main strategic actions carried out by the community manager .
Execute social media marketing plan
The community manager is tasked with executing the social media marketing plan designed by the Social Media Strategist. The plan must be based on an analysis of the brand, the competition and the target audience in order to establish specific, measurable and realistic objectives , as well as the performance indicators that will be used to evaluate them.
They are also responsible for planning the actions necessary to achieve these objectives, from contests and promotions on social networks to collaborations with influencers or synergies with other brands. In addition, they must distribute the budget intelligently and establish a schedule for the execution of the plan .
Establish lasting relationships with followers
One of the main functions of a community manager is to build a solid community around the brand . This professional must generate interest in the brand and convert followers into customers. This means that they must be able to establish stable and long-lasting relationships with fans, generating an emotional bond that encourages them to get involved with the brand.
The community manager must also listen to the community and identify its needs , preferences and expectations. In fact, he or she is responsible for responding to questions or complaints made over the Internet, providing solutions that reduce discomfort and avoid damage to the brand image.
Create engaging, quality content
The community manager must convey the brand's personality , so he or she is not only responsible for determining the communication axes but also the tone and style that will be used in each of the social networks and the different digital channels.
The content agenda and publication calendar are in their hands . This professional chooses the content that adds value and generates engagement , adapting it to the characteristics of the public of each social network to achieve the maximum possible reach.
Monitor the brand
Another of the community manager 's functions is to monitor the brand's digital actions and publications, measuring their impact through different performance indicators, from the engagement rate to the total number of interactions and the conversion rate.
You need to stay up to date with industry news to detect the most relevant content and identify new opportunities or potential threats for the company. You also need to know what is being said about the brand, its products or services to anticipate a potential reputation crisis.