What is a marketing plan and what is it for?
Posted: Wed Dec 11, 2024 4:03 am
Any company that wants to stand out in today's job market needs to optimize three essential resources that are studied in any Degree in Advertising in the Canary Islands and that determine whether a business has a chance of being successful or not: time, budget and effort .
The way to do this is to establish and follow a specific marketing strategy that will help us achieve the objectives set by developing a plan .
The best comparison that can be made to explain what a marketing plan is is to imagine it as a map . Thus, we can interpret it as a tool that shows the path and destination to which the company is heading and how it will get there .
A marketing plan is basically a written action amazon database plan that helps a company manage its efforts in relation to its communication, customer service and brand presence to achieve certain established objectives.
Benefits of the marketing plan
Although the benefits that a marketing plan can bring to a company are multiple and varied, below we name some of the most important ones:
It sets the direction to follow in all areas of the company by containing the objectives of the commercial strategy and the actions necessary to achieve them.
Maintains motivation by clearly and simply presenting the action plan, making employees feel more involved and motivated to contribute to achieving goals and objectives.
It generates creativity because the objectives are clear and easy for workers to assume, which encourages them to be more creative, open and innovative.
Improves cohesion by involving the entire workforce towards a common goal, thereby achieving better integration between all areas of the company.
Maximize resources and the impact of brand actions thanks to the observation, benchmarking and data analysis phases implicit in the marketing plan.
It compares our positioning with that of the competition , helping us to know in which aspects we need to improve or differentiate ourselves in order to stand out.
Measure and control the results obtained more easily based on the objectives that have been set.
It allows you to better identify opportunities by being in tune with market developments, adjusting to their evolution and adapting to their needs.
Understand the future and know how to act thanks to constant analysis of the plan. It can also be adjusted or updated over time according to new consumer needs or expectations that may arise.
It increases reputation and credibility and provides peace of mind and confidence to both employees and customers.
Parts of a marketing plan
The marketing plan is embodied in a document that facilitates, directs and coordinates the efforts of a company . It usually contains the following parts:
The current state of the company: using the SWOT analysis tool that identifies the strengths, weaknesses, threats and opportunities of the business.
Marketing objectives linked to the business: as far as possible, these should be measurable, achievable, relevant and specific.
The most appropriate means and actions to be carried out: these vary greatly depending on the type of business and the objectives set.
Costs and expected results : details the total budget and investments that will be allocated to marketing efforts and studies the results achieved with the plan.
Marketing plan objectives
The main objectives of a marketing plan are three:
Establish where the company stands : through an analysis that takes into account the current situation of the company (e.g. what are its most popular products, how its audience behaves or who are its most loyal customers).
Defining where we want to go: by setting out the goals or objectives that we want to achieve from a realistic point of view, based on what has been discovered in the study of the company's situation.
Research how to achieve the goals: once the future objectives have been established, it is necessary to look for the means, strategies and tools to achieve them.
Nowadays, marketing and advertising careers are some of the most sought-after in the labour market. This is thanks to the growth and constant innovation within the world of marketing , especially in the digital sector .
But, to stand out in the market and be able to stand out, you need to have a deep knowledge of it and have a good marketing plan. Check out our website to find out about our academic offer, where courses such as the Degree in Advertising in Madrid or the Canary Islands or the Degree in Marketing in Madrid , the Canary Islands or Valencia, or also the Advanced Degree cycles in advertising and Marketing in Madrid and Valencia will turn you into a professional capable of designing and executing the necessary plans for your company to achieve the established strategic objectives.
The way to do this is to establish and follow a specific marketing strategy that will help us achieve the objectives set by developing a plan .
The best comparison that can be made to explain what a marketing plan is is to imagine it as a map . Thus, we can interpret it as a tool that shows the path and destination to which the company is heading and how it will get there .
A marketing plan is basically a written action amazon database plan that helps a company manage its efforts in relation to its communication, customer service and brand presence to achieve certain established objectives.
Benefits of the marketing plan
Although the benefits that a marketing plan can bring to a company are multiple and varied, below we name some of the most important ones:
It sets the direction to follow in all areas of the company by containing the objectives of the commercial strategy and the actions necessary to achieve them.
Maintains motivation by clearly and simply presenting the action plan, making employees feel more involved and motivated to contribute to achieving goals and objectives.
It generates creativity because the objectives are clear and easy for workers to assume, which encourages them to be more creative, open and innovative.
Improves cohesion by involving the entire workforce towards a common goal, thereby achieving better integration between all areas of the company.
Maximize resources and the impact of brand actions thanks to the observation, benchmarking and data analysis phases implicit in the marketing plan.
It compares our positioning with that of the competition , helping us to know in which aspects we need to improve or differentiate ourselves in order to stand out.
Measure and control the results obtained more easily based on the objectives that have been set.
It allows you to better identify opportunities by being in tune with market developments, adjusting to their evolution and adapting to their needs.
Understand the future and know how to act thanks to constant analysis of the plan. It can also be adjusted or updated over time according to new consumer needs or expectations that may arise.
It increases reputation and credibility and provides peace of mind and confidence to both employees and customers.
Parts of a marketing plan
The marketing plan is embodied in a document that facilitates, directs and coordinates the efforts of a company . It usually contains the following parts:
The current state of the company: using the SWOT analysis tool that identifies the strengths, weaknesses, threats and opportunities of the business.
Marketing objectives linked to the business: as far as possible, these should be measurable, achievable, relevant and specific.
The most appropriate means and actions to be carried out: these vary greatly depending on the type of business and the objectives set.
Costs and expected results : details the total budget and investments that will be allocated to marketing efforts and studies the results achieved with the plan.
Marketing plan objectives
The main objectives of a marketing plan are three:
Establish where the company stands : through an analysis that takes into account the current situation of the company (e.g. what are its most popular products, how its audience behaves or who are its most loyal customers).
Defining where we want to go: by setting out the goals or objectives that we want to achieve from a realistic point of view, based on what has been discovered in the study of the company's situation.
Research how to achieve the goals: once the future objectives have been established, it is necessary to look for the means, strategies and tools to achieve them.
Nowadays, marketing and advertising careers are some of the most sought-after in the labour market. This is thanks to the growth and constant innovation within the world of marketing , especially in the digital sector .
But, to stand out in the market and be able to stand out, you need to have a deep knowledge of it and have a good marketing plan. Check out our website to find out about our academic offer, where courses such as the Degree in Advertising in Madrid or the Canary Islands or the Degree in Marketing in Madrid , the Canary Islands or Valencia, or also the Advanced Degree cycles in advertising and Marketing in Madrid and Valencia will turn you into a professional capable of designing and executing the necessary plans for your company to achieve the established strategic objectives.