7 mistakes to avoid when creating content on
Posted: Wed Dec 11, 2024 4:33 am
There are more and more users on the social network Instagram and therefore, many brands want to be there, although not all of them know how to create content. Yes, we dare to say it because we have detected some mistakes that should be avoided when creating content on Instagram and that we have also been correcting in our account. We invite you to learn about the results of this learning process.
Contents [ Show ]
7 Mistakes to Avoid When Creating Content on Instagram
Using Instagram only for selling
People want to know what's behind the product, service or brand. In addition, it is recommended to follow the processes strategically to take your audience through each stage of the marketing funnel before impacting them with an ad.
Having a weak description in the bio
Tell everyone what they can expect to find on your account. When a user lands on an account, whether it was featured in the Explore section, on the Front Feed, or through a recommendation, one chinese overseas british phone number data of the first things they want to know is what they can expect to find on the account. They may ask this question after interacting with your post or viewing your bio with little to no information.
Recommendation: Describe in the bio whether the account represents a person, community, brand or business, and what type of content the user who interacts with it will find.
Posting content without a goal
If you are a professional, brand or business, you have a goal and every post you make should help you achieve it. Some examples of the goals we hope to achieve on social media are:
Brand recognition
Greater brand visibility on social media
Community growth
Loyalty
Send traffic to the website.
Sharing low quality content
Pay attention to the quality and resolution of the images and videos you share. Audiences are increasingly demanding and will always prefer a well-cared-for image, with good resolution and that is visually attractive.
Not having a visual identity for your brand
Everything communicates. Are you sending the right message? This is a question you should always ask yourself before making a post, even from the moment you are thinking about it or designing it.
There are several elements that you can take into account when creating your designs, for example:
Typography
The colors
The message
Corporate elements, such as the logo or other distinctive features.
Using too many hashtags
Analyze trends and conversations you can join. Hashtags are used to get us to join a conversation with our content or to get other people to join our conversation.
Choose the hashtags that best suit your brand, this list can be helpful to get started:
Trending
From the market or sector
Branded
Geolocation
From the community.
Not interacting with your community
Social media is all about conversations between people. One of the biggest mistakes that happens on social media is not understanding that we are there creating a community but we are also part of it. This social approach tells us that as people who are part of something, we feel the need to communicate and give or receive attention.
Imagine that your social media community is like a reception or meeting at your company, and that once all the guests arrive, no representative of your business attends to them or interacts with them. That is the feeling that they should not perceive,
We analyzed these errors in many accounts and as we mentioned at the beginning, we checked that we are part of this beautiful learning community that we created together, to achieve harmonious communication and above all, that we are developing a correct digital communication process.
We invite you to share in the comments other mistakes that occur when creating content for social networks like Instagram, whose format is more visual and dynamic, to continue helping our readers improve their digital communication.
Contents [ Show ]
7 Mistakes to Avoid When Creating Content on Instagram
Using Instagram only for selling
People want to know what's behind the product, service or brand. In addition, it is recommended to follow the processes strategically to take your audience through each stage of the marketing funnel before impacting them with an ad.
Having a weak description in the bio
Tell everyone what they can expect to find on your account. When a user lands on an account, whether it was featured in the Explore section, on the Front Feed, or through a recommendation, one chinese overseas british phone number data of the first things they want to know is what they can expect to find on the account. They may ask this question after interacting with your post or viewing your bio with little to no information.
Recommendation: Describe in the bio whether the account represents a person, community, brand or business, and what type of content the user who interacts with it will find.
Posting content without a goal
If you are a professional, brand or business, you have a goal and every post you make should help you achieve it. Some examples of the goals we hope to achieve on social media are:
Brand recognition
Greater brand visibility on social media
Community growth
Loyalty
Send traffic to the website.
Sharing low quality content
Pay attention to the quality and resolution of the images and videos you share. Audiences are increasingly demanding and will always prefer a well-cared-for image, with good resolution and that is visually attractive.
Not having a visual identity for your brand
Everything communicates. Are you sending the right message? This is a question you should always ask yourself before making a post, even from the moment you are thinking about it or designing it.
There are several elements that you can take into account when creating your designs, for example:
Typography
The colors
The message
Corporate elements, such as the logo or other distinctive features.
Using too many hashtags
Analyze trends and conversations you can join. Hashtags are used to get us to join a conversation with our content or to get other people to join our conversation.
Choose the hashtags that best suit your brand, this list can be helpful to get started:
Trending
From the market or sector
Branded
Geolocation
From the community.
Not interacting with your community
Social media is all about conversations between people. One of the biggest mistakes that happens on social media is not understanding that we are there creating a community but we are also part of it. This social approach tells us that as people who are part of something, we feel the need to communicate and give or receive attention.
Imagine that your social media community is like a reception or meeting at your company, and that once all the guests arrive, no representative of your business attends to them or interacts with them. That is the feeling that they should not perceive,
We analyzed these errors in many accounts and as we mentioned at the beginning, we checked that we are part of this beautiful learning community that we created together, to achieve harmonious communication and above all, that we are developing a correct digital communication process.
We invite you to share in the comments other mistakes that occur when creating content for social networks like Instagram, whose format is more visual and dynamic, to continue helping our readers improve their digital communication.