This will help build topic authority and prove (to both audiences) that your hong kong telephone number data brand can be a trustworthy source. Once you’ve identified the general topics you want your brand to cover, it’s time to fill out the content framework by finding keywords that will serve users throughout their entire purchasing journey. Let's take a look at how you can use search intent to break down a larger theme into separate pieces of content.
Understanding Search Intent The key to unlocking successful SEO content is user intent (or search intent). Intent is the reason why someone goes to Google and types in your keyword in the first place. At a basic level, you can analyze search intent using the following four categories: Navigation : I want to find a specific website (“Salesforce website”) Informational : I want to learn more about a topic (“What is CRM?”) Transactional : I want to complete an action or make a purchase (“Salesforce free trial”) Commercial : I want to learn more about a brand before I buy it (“Salesforce and HubSpot”) Identifying the intent behind search queries (your user’s “why”) is the first step to understanding how to create the best content.
When you know the intent, you’ll have a better understanding of what kind of information you need to include to create an in-depth answer to the keyword. For example, if a searcher types in an informational keyword like “What is CRM?”, you should search for related questions (“How does CRM work?”, “Who needs CRM?”) and topics (sales channel, sales tools, marketing technology). For a commercial search like “Salesforce vs.
