With this in mind, it's more logical that you consider the possibility of creating advertising campaigns on this network. Below, we'll tell you how the platform works and everything you need to take into account before getting started. Let's get started!
Cover-advertising on TikTok
Before you start, you might want to know…
Do I need a TikTok account to advertise?
In this case, it is not necessary to have an twitter database account on the social network . If we have one, we can link the different ads with the company profile to improve the profile's engagement.
But, BE CAREFUL, if you are not going to frequently publish quality content that is interesting to your target audience , we recommend that you start with advertising only.
The minimum investment for TikTok Ads
Very important! Unlike other ad management platforms, such as Meta and Google Ads, where the minimum daily investment is €1, we cannot start on TikTok if we do not have at least €600/month.
Let me explain: the minimum investment per campaign is €50/day and per ad group is €20/day. Since we can assign budget at ad group level, if we create just one and assign the minimum allowed, our investment will be €600/month (€20 x 30 days).
The problem with this is the little margin we will have to optimize the campaigns and be able to detect what works best and what works worst.
Are you in the online advertising business? We have a tip for you
If you're in the business of running advertising campaigns to help businesses, you'll likely have to manage multiple accounts. Ideally, you'll first create a business center and then link your clients' different advertising accounts together.
This way, if the time comes for your services to end, you will only have to unlink the account from the agency business center and decline all types of access and connection with the client account.
