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The importance of voice in Telemarketing

Posted: Wed Dec 11, 2024 8:27 am
by rabia829
Although chatbots are becoming more and more popular among telemarketing options , the truth is that in the vast majority of cases, human contact is needed to successfully complete the process . There are many reasons, but one of them is the closeness that the voice transmits, hence the importance of taking care of it and giving it the prominence it deserves.

Personalized conversations with customers allow you to establish a relationship with them based on trust , which is why what you say is just as important as how you say it.

How to get value through voice in telemarketing
We can define the voice as one of the most distinctive human qualities compared to other non-human animals. This definition, which is perhaps a little too anthropocentric if we take into account the latest advances in zoology in identifying forms of animal exploring the social and economic impact of chinese canadians in canada communication, allows us to realise that the voice is undoubtedly a key feature when it comes to communicating with our fellow human beings. Compared to written text and even a wide variety of forms of non-verbal communication, the voice has qualities that differentiate it , such as the ability to transmit emotions and sensations. This ability, in terms of advertising and marketing, becomes one of the characteristics that allows the most play.

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The human voice is one of the musical instruments with the greatest capacity to generate emotions, provoke feelings and, ultimately, build bonds between people. A huge number of animals are capable of producing sounds, which in many cases can be modulated, with the most striking and diverse sounds being those of birds and marine mammals.

The human voice has evolved over the years, allowing us an almost infinite variability of sounds. There are languages ​​such as the so-called Khoisan languages ​​- such as Xhosa or Zulu - that are articulated through consonant clicks that we can differentiate into hundreds of different types. This, added to the consonants that we already know in Spanish, English and other languages ​​of European origin, allows us to get an idea of ​​the potential of oral communication between people.

In short, the human voice today is the result of a series of evolutionary characteristics, combined with chance, derivations of use in the vocal apparatus and very diverse causes.

Voice and brand communication
When dealing with a potential customer or even making a telephone sale, we must take into account certain details in communication. It is essential to have an in-depth knowledge of the brand's messages, tone and character, and to ensure that these characteristics present in customer service are aligned as far as possible with their equivalents in communication, advertising and marketing.