Market research on consumer generations
Posted: Wed Dec 11, 2024 9:02 am
Each generation has its own distinctive features, a way of seeing the world and relating to it. That's why the results of market studies or surveys are often analysed according to the age groups that define the generations. We explain how generations are defined and how you can personalise the age groups in your market research to match the generations.
In what year do consumer generations begin and end?
It is therefore necessary to know what the different generations are like and what keys brands must follow to win them over . Personalization, fundamental in the process, allows consumers to be offered adapted, contextualized and convenient experiences.
Baby boomers (1949-1968)
Their age meant that they entered the Internet a little later than other generations.
For the vast majority, e-commerce is already gambling data malaysia phone number another channel through which to make their usual purchases and the pandemic has increased their confidence in carrying out any procedure or management over the Internet.
To win them over, they need to perceive real added value in the service, such as that offered by rewards programs, whether in points or cashback.
Generation X (1969-1980)
Children of the Transition and the arrival of democracy in their youth. They grew up far from technology, although over the years they have managed to adapt well to it for work and personal reasons.
This generation values proximity and customer service above all else. To connect with them, the solution must be able to provide ultra-personalized offers that make them feel that there is someone on the other end who is truly concerned about their interests and needs.
Generation Y / Millennials (1981-1994)
A generation that grew up in the midst of the boom of the democratization of the Internet. Technology was present in their childhood and adolescence and they were the bearers of the first mobile phones.
They are open, determined and demanding people.
They expect brands to have values, be ethical and make their lives easier.
Many more things are said about them, which we have summarized for you in a specific article on Millennials .
Generation Z (1994-2010)
Nonconformists and ambitious, they have grown up surrounded by new technologies and online channels, so social media has a great influence on them. Instagram, YouTube, Twitch or TikTok are some examples of networks in which they are present.
To reach this generation, language must be close and direct.
Once again, personalization and immediacy are also key aspects when configuring a solution to connect with them.
Want to know more ? We have also written an article for you with a summary of everything published about Generation Z.
Marketing to generations of consumers
Now that you know what interests each generation, you may be wondering how to find out exactly what their needs are in relation to your category.
We can help you in all areas of this aspect. From getting to know their interests in general to evaluating different proposals aimed at them. We can create an online market study, help you create surveys , conduct specific online focus groups , and even create online communities with which to maintain a long-term conversation.
In what year do consumer generations begin and end?
It is therefore necessary to know what the different generations are like and what keys brands must follow to win them over . Personalization, fundamental in the process, allows consumers to be offered adapted, contextualized and convenient experiences.
Baby boomers (1949-1968)
Their age meant that they entered the Internet a little later than other generations.
For the vast majority, e-commerce is already gambling data malaysia phone number another channel through which to make their usual purchases and the pandemic has increased their confidence in carrying out any procedure or management over the Internet.
To win them over, they need to perceive real added value in the service, such as that offered by rewards programs, whether in points or cashback.
Generation X (1969-1980)
Children of the Transition and the arrival of democracy in their youth. They grew up far from technology, although over the years they have managed to adapt well to it for work and personal reasons.
This generation values proximity and customer service above all else. To connect with them, the solution must be able to provide ultra-personalized offers that make them feel that there is someone on the other end who is truly concerned about their interests and needs.
Generation Y / Millennials (1981-1994)
A generation that grew up in the midst of the boom of the democratization of the Internet. Technology was present in their childhood and adolescence and they were the bearers of the first mobile phones.
They are open, determined and demanding people.
They expect brands to have values, be ethical and make their lives easier.
Many more things are said about them, which we have summarized for you in a specific article on Millennials .
Generation Z (1994-2010)
Nonconformists and ambitious, they have grown up surrounded by new technologies and online channels, so social media has a great influence on them. Instagram, YouTube, Twitch or TikTok are some examples of networks in which they are present.
To reach this generation, language must be close and direct.
Once again, personalization and immediacy are also key aspects when configuring a solution to connect with them.
Want to know more ? We have also written an article for you with a summary of everything published about Generation Z.
Marketing to generations of consumers
Now that you know what interests each generation, you may be wondering how to find out exactly what their needs are in relation to your category.
We can help you in all areas of this aspect. From getting to know their interests in general to evaluating different proposals aimed at them. We can create an online market study, help you create surveys , conduct specific online focus groups , and even create online communities with which to maintain a long-term conversation.