After all, the conversion rate is a fundamental metric because it shows the percentage of people who performed the expected action in the campaign. If you want the customer to follow the brand on social media, for example, the conversion is completed when the user joins the list of followers, understand? The same goes for sales, filling out registrations, downloading rich materials, applications, and so on.
You can see that creating marketing content that converts is essential for the success of the strategy, right? In fact, that's exactly what we're going to talk about next!
Image of text about Digital Marketing
The importance of investing in digital marketing
First of all, digital marketing is a set of online vp security email lists strategies to increase brand visibility, strengthen reputation, attract customers, sell and build loyalty.
Therefore, to ensure a digital presence and have greater relevance, it is essential to invest in marketing actions. Here are just a few more advantages of digital marketing:
wide range;
possibility of segmentation ;
quick results.
ease of measuring results.
But look: to enjoy all these benefits, it is important to have the help of qualified professionals, you know? After all, marketing is one of the most strategic areas of a company. What's more, any mistake can ruin the company's reputation or generate financial losses. So, you can never be too careful!
See also: Cashback — how does the rewards program work?
How to create digital marketing content that converts
The internet is full of content, isn't it? Think about it: we are bombarded with a variety of materials every day, and it is humanly impossible to absorb it all. In this sense, to get the user's attention, it is essential to act strategically.
Content focused on conversion deserves special attention because, in addition to attracting consumers, it needs to be persuasive enough to convince the user to take some action. Follow these tips to achieve this!
1. Start with planning
In the literal sense of the word, planning means creating a plan to optimize the achievement of some objective. In this case, the objective is conversion. In any case, it is necessary to go beyond the basics and investigate other aspects to guide the strategy, such as:
lead profile: who do you intend to attract? What are your persona’s needs? How can your company help the lead solve a problem? Keeping this information in mind is important for creating relevant content;
lead life cycle: what are the steps a user goes through to generate conversions? At this point, it is important to map the consumer journey to better understand their behavior;
desired action: we know that the goal of the campaign is conversion. However, this word is not always synonymous with sales — we talked about that at the beginning, remember? Well, during planning, you also need to define the goal, which could be filling out a registration form, downloading an app, commenting on a post, etc.
2. Do keyword research
Above all, the keyword is a kind of gateway to the content. In other words, it is through searching for a specific term that the user can find the material that your brand makes available on the internet. Therefore, do a good keyword research to identify the topics of interest to your audience.
3. Apply SEO techniques
First of all, SEO techniques are good practices for making content more attractive to internet search engines and, of course, users. In this context, tactics that focus on:
