Boost your Lead Generation strategy: 5 foolproof techniques to get them.
Posted: Tue Dec 03, 2024 7:21 am
In our last few blog posts , we have been talking mainly about aspects related to the world of Email Marketing. However, we sometimes forget that in order to contact our subscribers, we first have to get them .
Techniques to get leads
Therefore, in this post, we are going to talk about the importance of leads in our campaigns and we are going to present their life cycle in the different stages found in lead generation. In addition, we are also going to present several techniques that we consider essential for the growth of your database.
What are the different stages in the lead generation process?
As we all know, getting a lead is synonymous with having a potential client , since it is a person who has decided to give their personal contact information with consent. For companies, this is of vital importance because they know for sure that leads are people who have previously shown interest in them and, therefore, are already at a more advanced stage within the sales funnel. However, to get a lead, we first have to go through different stages.
In the following image we can see in a schematic way the different stages in the generation of leads together with the consumer life cycle.
Stages in Lead Generation
In the image above, we can see how the user changes from stage to stage, starting as an unknown user and ending up as a loyal subscriber.
As we have said, depending on the phase, different actions will be carried out to provide them with what they need at each moment with the aim of providing value in an efficient and personalized way. However, in this post we will focus on the conversion phase , which consists of converting visitors into leads .
Conversion Stage
What is Lead Generation?
Lead Generation is a technique that we use to attract attention and awaken the interest of leads . It is a very valuable marketing technique, since as we have said before, in order to be able to use our Email Automation, we first have to get a window of subscribers to whom we can distribute the communication that interests us the most depending on the objectives that we have as a brand.
Below we are going to present different techniques that have proven to be very useful and necessary for the process of obtaining Leads:
1. Advertising on social networks
Social media has proven to be one of the most sri lanka business email list effective techniques for getting leads. We know perfectly well that our target audience is present on them, whether for leisure or business purposes. Therefore, we can take advantage of them to impact our target audience with the aim of converting unknown users into leads.
An example would be Linkedin forms . This social network allows us to reach our target audience through different filters so that our content reaches the users we are interested in. Once our content appears in their feed, we will be able to get them to give their personal information in exchange for valuable downloadable content.
2. Create valuable content
This technique seems obvious, but you have to know how to take advantage of it. Depending on the actions that your brand carries out, you will create one content or another. However, this content must be eye-catching, interesting so that people do not want to miss it. You have to take into account who your subscribers are and, consequently, you have to provide them with valuable content so that they are interested in it.
3. Landing Pages
Also known as landing pages, these are very useful to direct visitors to a page where they have easy access to the information or content they are looking for, rather than being taken to our website.
Click here to see an example of our Landing Pages.
4. CTA (Call to Action)
CTAs are buttons or links that are essential for our brand. Without them, users who want to contact us will not be able to do so easily. Therefore, our content should always include CTAs that lead users to do what your content suggests in an easy way.
account
account
5. Contact forms
Contact forms are perhaps the most important elements in the Lead Generation technique. They will allow us to obtain detailed and specific information about users in order to be able to classify them effectively later . However, it should be noted that we cannot ask for any type of information in the forms, as this could be intrusive.
Techniques to get leads
Therefore, in this post, we are going to talk about the importance of leads in our campaigns and we are going to present their life cycle in the different stages found in lead generation. In addition, we are also going to present several techniques that we consider essential for the growth of your database.
What are the different stages in the lead generation process?
As we all know, getting a lead is synonymous with having a potential client , since it is a person who has decided to give their personal contact information with consent. For companies, this is of vital importance because they know for sure that leads are people who have previously shown interest in them and, therefore, are already at a more advanced stage within the sales funnel. However, to get a lead, we first have to go through different stages.
In the following image we can see in a schematic way the different stages in the generation of leads together with the consumer life cycle.
Stages in Lead Generation
In the image above, we can see how the user changes from stage to stage, starting as an unknown user and ending up as a loyal subscriber.
As we have said, depending on the phase, different actions will be carried out to provide them with what they need at each moment with the aim of providing value in an efficient and personalized way. However, in this post we will focus on the conversion phase , which consists of converting visitors into leads .
Conversion Stage
What is Lead Generation?
Lead Generation is a technique that we use to attract attention and awaken the interest of leads . It is a very valuable marketing technique, since as we have said before, in order to be able to use our Email Automation, we first have to get a window of subscribers to whom we can distribute the communication that interests us the most depending on the objectives that we have as a brand.
Below we are going to present different techniques that have proven to be very useful and necessary for the process of obtaining Leads:
1. Advertising on social networks
Social media has proven to be one of the most sri lanka business email list effective techniques for getting leads. We know perfectly well that our target audience is present on them, whether for leisure or business purposes. Therefore, we can take advantage of them to impact our target audience with the aim of converting unknown users into leads.
An example would be Linkedin forms . This social network allows us to reach our target audience through different filters so that our content reaches the users we are interested in. Once our content appears in their feed, we will be able to get them to give their personal information in exchange for valuable downloadable content.
2. Create valuable content
This technique seems obvious, but you have to know how to take advantage of it. Depending on the actions that your brand carries out, you will create one content or another. However, this content must be eye-catching, interesting so that people do not want to miss it. You have to take into account who your subscribers are and, consequently, you have to provide them with valuable content so that they are interested in it.
3. Landing Pages
Also known as landing pages, these are very useful to direct visitors to a page where they have easy access to the information or content they are looking for, rather than being taken to our website.
Click here to see an example of our Landing Pages.
4. CTA (Call to Action)
CTAs are buttons or links that are essential for our brand. Without them, users who want to contact us will not be able to do so easily. Therefore, our content should always include CTAs that lead users to do what your content suggests in an easy way.
account
account
5. Contact forms
Contact forms are perhaps the most important elements in the Lead Generation technique. They will allow us to obtain detailed and specific information about users in order to be able to classify them effectively later . However, it should be noted that we cannot ask for any type of information in the forms, as this could be intrusive.