Title in the search engine will appear in the center of the result:
example title, Ideo Force
example title, Ideo Force
Meta Description is a description of the subpage content displayed along with the result. It is worth noting that the description is not a ranking factor, it mainly affects the number of clicks.
example description, Idea Force
example description, Idea Force
Of course, the title alone isn't everything. There's a fine line between grabbing attention and keeping it. However, if we know who we're creating for, what's hot at the moment, and our message is appealing, the user will stay longer.
SEO and content marketing
What does Google like most about content marketing? Definitely SEO-optimized content . What should content that you want to read look like and that Google will even look at favorably?
It certainly has to be valuable, useful, and original. There can be no copying text from other sites or duplicating content within the same site. Duplicate content is negatively perceived by both site users and Google robots.
Good content is the one that we divide into parts by adding headings (H1-H6), optimally saturated with keywords (traditional and long-tail phrases), enriched with multimedia elements and links that will efficiently take the reader to other subpages of the website. Internal linking of the site is welcomed by Google and such practice is appreciated in the form of higher positions. However, moderation is also needed here, because exaggeration can be very harmful. The whole thing should look natural and, above all, read well.
The text should include bold (including key phrases), paragraphs and bullet points , which will give the whole thing lightness and will not tire the recipient. The text cannot be too short, its length depends on the paytm database subject of the website, so it is difficult to set a minimum number of characters. The idea is to exhaust the topic, but write on the topic, without "beating the boat" while maintaining appropriate key phrases. A tool such as the content editor offered by SEMSTORM and SurferSEO is helpful in this aspect.
As mentioned earlier. Keywords should be in the title, URL, headings and in the appropriate density in above the fold (the area above the fold line, i.e. the place visible immediately after loading the page without scrolling down). This is where the H1 heading should be placed, as well as as much key information about the described topic, including keywords.
Remember that the content must match the phrases. There are currently many tools on the market that allow you to select and monitor the effectiveness of phrases, such as those mentioned above or even the Google Ads keyword planner.
Tools will come in handy
Content creation is a process. It requires a plan, analysis, ideas, appropriate distribution and tools. These can be Google services, such as Search Console or Google Optimize. Google Search Console provides a range of functionalities that allow, among others, measuring incoming traffic, analyzing views, clicks and position of the page in Google, which is essential when optimizing content. Google Optimize is a tool used for testing (A/B tests) and optimizing the content of the page. It is connected to Google Analytics, uses advanced statistical methods and allows content to be displayed at the most appropriate time.
Google Optimize
Google Optimize
Let's check what is popular in a given period, what users are talking about and what place keywords occupy in our content. It is essential to use Internet monitoring tools (e.g. Brand24, Sentione). They help create texts of the right length, suggesting keywords, allow for examining phrase density and analyzing the competition in this respect.
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Summary
Everything indicates that content that ranks high in Google is not a random creative operation of the author. Content positioning the page is created on the basis of specific information, takes into account search engine robots, and is based on current SEO guidelines. Valuable content, i.e. content that brings a solution to a problem, information or an answer, without taking into account basic ranking factors, can exist on the web, but unnoticed. To sum up, if you want to create content that will contribute to increased visibility, remember first of all about keywords, length, text layout, headings, high quality, originality, linking, graphic optimization and updates, while finding a place for tools.
