What is a corporate website?
A corporate website is a type of website used to provide users with information about a company. For example, its values, objectives, services or projects. 99 acres phone number data Its objective is to generate credibility and gain the trust of visitors and future clients. In addition to being informative, it also allows users to easily contact the company, for example, using a contact form.
In our previous post we explained the 4 main reasons why it is advisable for a business to have a corporate website , although there are more. For example, your competition has a website. However, if you want it to be effective, it is necessary to have a professional design that meets certain requirements.
professional web designer
Benefits of a professional corporate web design
A corporate website should capture the essence of your company and to do so, design plays a key role. Web design helps to fulfil several functions. For example, it will help to capture the interest of potential clients and offer them the best user experience. So, if you want an effective and quality online presence, you will need a professional user-centred design.
Among the benefits that it will bring to your business are:
Increase brand visibility , without time or geographic restrictions.
Build credibility and trust among visitors and potential customers.
Strengthen your brand image by creating a strong brand identity and differentiating yourself from your competitors.
It helps to attract new customers and retain old ones.
It allows you to control, analyze the results obtained and make improvements to the strategies.
Key elements in corporate web design
A website is a fundamental pillar for any company's marketing strategy. It is the first impression that the user has of your brand and, therefore, it should always be designed with your target audience in mind. Some of the elements that you should take into account are:
A design in line with the corporate identity: visual style defined with corporate colours, fonts, images, logo, etc.
Relevant and quality content: including a section about who we are, products/services, portfolio, contact page, blog and customer testimonials.
Responsive design: it is essential that your website is fully adapted to look good on all devices.
UX and UI: It is important to think about usability, so that the design has simple and intuitive menus and structures that allow users to easily find what they are looking for.
CTA's: Calls to action such as buttons, which are clear, attractive and placed in strategic locations to encourage users to perform specific actions.
SEO: If you want visibility and for your target audience to find you, your corporate website must be optimized for search engines. This includes keyword optimization, having friendly URLs or a fast loading speed, among other actions. Always with the goal of offering the best user experience .
