This is how email marketing can boost your blog
Posted: Tue Dec 03, 2024 8:03 am
Email marketing can be a very interesting complement to your blog if you know how to use it. It can even be a better ally than social networks. In this post we explain the advantages that email marketing can bring you if you want to promote your corporate blog.
What can email marketing do for our blog?
Send news and information that may be of interest.
Present products or services.
Encourage your readers to read, comment on, and promote your content.
Reach new readers (via third-party forwarding).
Keep your blog in the minds of those who have subscribed but have not visited for a while.
Most people, even those who don't use vp administration email lists social media, have email. Therefore, email allows us to reach users who don't use other channels . In addition, email is reminiscent of postal mail and creates a feeling of closeness and proximity to the brand in users, which is one of the best ways to get recurring traffic, as it creates a bond with readers.
Social media is still a general channel where we publish content. But in this case, a lot of information may go unnoticed. In the case of email, it is a direct channel . Only those people who have signed up for our newsletter receive emails, and this allows us to have a list of contacts and segment it in order to send emails that contain attractive information for them and, at the same time, personalized.
In addition to being an attractive vehicle in the eyes of users, it is a very easy channel to measure, so we can obtain a lot of information about the behavior of our users. Ultimately, email marketing can extend and expand a company's marketing, especially if done in conjunction with a blog.
Case Study: Digital Response Blog
What better way to demonstrate the effectiveness of email marketing than by using ourselves as an example. The Digital Response Blog is complemented by a newsletter that is sent weekly (specifically on Thursdays) to all those who are subscribers to our blog.
Once a week our subscribers receive an email like this. An email that compiles the posts of the week and invites our users to find out what topics we have covered and to continue reading our articles. In this way, we ensure that our readers are aware of our publications and keep us in mind. In addition, we give them the option of sharing our content on social networks.
In short, if you have a corporate blog and want to promote your content, don't forget to have a good email marketing strategy . It's a simple and effective way to get more visitors to your blog and have loyal users. Without a doubt, Multichannel Marketing remains the key to success for any corporation. By combining the different channels you will achieve more visits and, consequently, more conversions.
What can email marketing do for our blog?
Send news and information that may be of interest.
Present products or services.
Encourage your readers to read, comment on, and promote your content.
Reach new readers (via third-party forwarding).
Keep your blog in the minds of those who have subscribed but have not visited for a while.
Most people, even those who don't use vp administration email lists social media, have email. Therefore, email allows us to reach users who don't use other channels . In addition, email is reminiscent of postal mail and creates a feeling of closeness and proximity to the brand in users, which is one of the best ways to get recurring traffic, as it creates a bond with readers.
Social media is still a general channel where we publish content. But in this case, a lot of information may go unnoticed. In the case of email, it is a direct channel . Only those people who have signed up for our newsletter receive emails, and this allows us to have a list of contacts and segment it in order to send emails that contain attractive information for them and, at the same time, personalized.
In addition to being an attractive vehicle in the eyes of users, it is a very easy channel to measure, so we can obtain a lot of information about the behavior of our users. Ultimately, email marketing can extend and expand a company's marketing, especially if done in conjunction with a blog.
Case Study: Digital Response Blog
What better way to demonstrate the effectiveness of email marketing than by using ourselves as an example. The Digital Response Blog is complemented by a newsletter that is sent weekly (specifically on Thursdays) to all those who are subscribers to our blog.
Once a week our subscribers receive an email like this. An email that compiles the posts of the week and invites our users to find out what topics we have covered and to continue reading our articles. In this way, we ensure that our readers are aware of our publications and keep us in mind. In addition, we give them the option of sharing our content on social networks.
In short, if you have a corporate blog and want to promote your content, don't forget to have a good email marketing strategy . It's a simple and effective way to get more visitors to your blog and have loyal users. Without a doubt, Multichannel Marketing remains the key to success for any corporation. By combining the different channels you will achieve more visits and, consequently, more conversions.