Syngenta has chosen Vendaval as its new agency
Posted: Thu Dec 12, 2024 4:37 am
The agency founded by Lucho Sánchez Zinny and Carmelo Maselli begins to work for the agrochemical company in the strategic and creative development of its communication.
Syngenta has chosen Vendaval as its new agencySyngenta, the world's largest agrochemical group, is present in more than 100 countries and is based in Switzerland.
The Argentine subsidiary of the Syngenta Group—a Swiss multinational biotechnology company that manufactures agricultural chemicals, founded in 2000 as a result of the merger of the mom phone number data agrochemical divisions of the Swiss company Novartis and the British-Swedish company AstraZeneca—has just announced that, following a selection process, it is beginning to work with Vendaval Agency for its new advertising campaign.
The company, which operates “under the commitment to sustainable agriculture and investing in technology and research” and which “offers products and solutions for the protection of crops and high-value seeds” —as highlighted in the official press release— aims at the new project because it considers it special: “We want everyone to know a little more about us by putting the producer at the center of the campaign,” commented Nicolás Gennaro, head of marketing for crop protection for South Latin America. “We are characterized by innovation, and we want this campaign to break the established molds of communication in the sector.”
Pablo Lezama, strategic partner of the agency, said: “We have the challenge of ensuring that the brand’s communication is on a par with the company’s innovation.”
“With this campaign we seek to integrate perspectives by showing how the countryside is part of our lives,” said Celina Peper, Syngenta’s corporate communications manager for South Latin America. “We want to challenge an audience that is perhaps not so familiar with everything that agriculture does from a different perspective.”
Syngenta, the world’s largest agrochemical group, is present in more than 100 countries and is based in Switzerland. “It works with world-class innovation and science to help feed the world safely while caring for the planet,” the statement said. “Its solutions support producers in caring for and restoring soil health, protecting the climate and biodiversity, and improving productivity through more efficient use of limited agricultural resources.”
Syngenta has chosen Vendaval as its new agencySyngenta, the world's largest agrochemical group, is present in more than 100 countries and is based in Switzerland.
The Argentine subsidiary of the Syngenta Group—a Swiss multinational biotechnology company that manufactures agricultural chemicals, founded in 2000 as a result of the merger of the mom phone number data agrochemical divisions of the Swiss company Novartis and the British-Swedish company AstraZeneca—has just announced that, following a selection process, it is beginning to work with Vendaval Agency for its new advertising campaign.
The company, which operates “under the commitment to sustainable agriculture and investing in technology and research” and which “offers products and solutions for the protection of crops and high-value seeds” —as highlighted in the official press release— aims at the new project because it considers it special: “We want everyone to know a little more about us by putting the producer at the center of the campaign,” commented Nicolás Gennaro, head of marketing for crop protection for South Latin America. “We are characterized by innovation, and we want this campaign to break the established molds of communication in the sector.”
Pablo Lezama, strategic partner of the agency, said: “We have the challenge of ensuring that the brand’s communication is on a par with the company’s innovation.”
“With this campaign we seek to integrate perspectives by showing how the countryside is part of our lives,” said Celina Peper, Syngenta’s corporate communications manager for South Latin America. “We want to challenge an audience that is perhaps not so familiar with everything that agriculture does from a different perspective.”
Syngenta, the world’s largest agrochemical group, is present in more than 100 countries and is based in Switzerland. “It works with world-class innovation and science to help feed the world safely while caring for the planet,” the statement said. “Its solutions support producers in caring for and restoring soil health, protecting the climate and biodiversity, and improving productivity through more efficient use of limited agricultural resources.”