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The Public tool

Posted: Thu Dec 12, 2024 5:41 am
Another way to focus on the types of questions your audience is asking is with the free Answer.

Answer The Public specializes specifically in the most common question constructions in various languages: are, when, why, who, where, how, which and what.

Remember that optimizing your keywords around questions that no one is asking will get you nowhere. Evaluating the most common questions about your industry will help you ensure that the information on your website is tailored accordingly.

Google Trends
If you want to see what's most popular on search engines like Google, it's best to use custom tools like Google Trends .

Google Trends shows you the relative popularity australia whatsapp number data 5 million of certain keywords over time, which is very useful for identifying seasonal patterns, as well as seeing which keywords are most common – especially useful if you want to see which phrase is searched for most often.

For example, if we search for “Christmas offers” in Spain, we can see that the peak of searches occurs between the end of November and, mainly, during the month of December:

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Which makes sense, since most people start shopping for gifts when Black Friday approaches.

How can service-based businesses benefit from this? You can use this frequency tool in conjunction with the other tools mentioned above to find out what people are searching for in your specialty and when they are searching for it. This way, when you want to offer a promotion, you can figure out the best time to do so and what the best search terms are to target.