Valuable content for SEO The best thing about UGC is that it doesn’t demand communication email list too much time and effort from a marketing team. Its role is to format and boost the campaign, and your audience makes everything else. That means an immense volume of content tied to your brand, a lot more than an internal or outsourced team could produce. With time, the frequency alone is enough to improve your SEO. If so many people are talking about you, Google takes notice. That’s why any user-generated content is cheap and effective — two words any CMO wants to see together when planning a new strategy.
More reach on social media When you think about how social media connections work, you see how exponential they are. If you have 10,000 followers, turning them into promoters can make you reach a hundred times that number. That is why the effort put in engaging your audience should always be directed to turn them into promoters. There’s no way of boosting visibility better than going viral by becoming part of a positive meme or a popular hashtag. So, use that in your favor. Customer trust Nielsen’s recent research showed that 92% of customers trust more in spontaneous, user-generated content than in a traditional advertisement.
