How does Google Ads work?
Posted: Sat Dec 14, 2024 3:51 am
Two of the most common questions among brand owners are how much Google Ads costs and how it works. We have answered the first one in a separate text, which we recommend you read on our blog.
Now, regarding how Google Ads works , we can say that it is simpler than it seems. We explain this aspect below.
Advertisers create ad campaigns and set goals, budget, and targeting . Google then displays relevant ads to users who are searching for similar products or services.
Advertisers pay per click or per philippines telegram impression, depending on the campaign type and strategy . This means that if a user clicks on an ad, the advertiser pays a pre-set rate.
Types of Google Ads campaigns
Among the different types of campaigns you can run on Google Ads, we can highlight:
Search campaigns
Google Ads search campaigns display text ads on the Google search engine results page.
Advertisers choose keywords relevant to their products or services and bid on them so that their ads appear in search results when users search for those keywords.
Text ads on the search network
They consist of a title, two lines of description, and a display URL . Advertisers can use extensions to add additional information to the ad, such as a phone number or a review.
Text ads are one of the most popular forms of advertising on Google Ads and can be very effective at driving traffic and conversions.
Shopping ads on the search network
This is a method that allows advertisers to display images of their products , along with information such as price and availability, directly in search results.
Now, regarding how Google Ads works , we can say that it is simpler than it seems. We explain this aspect below.
Advertisers create ad campaigns and set goals, budget, and targeting . Google then displays relevant ads to users who are searching for similar products or services.
Advertisers pay per click or per philippines telegram impression, depending on the campaign type and strategy . This means that if a user clicks on an ad, the advertiser pays a pre-set rate.
Types of Google Ads campaigns
Among the different types of campaigns you can run on Google Ads, we can highlight:
Search campaigns
Google Ads search campaigns display text ads on the Google search engine results page.
Advertisers choose keywords relevant to their products or services and bid on them so that their ads appear in search results when users search for those keywords.
Text ads on the search network
They consist of a title, two lines of description, and a display URL . Advertisers can use extensions to add additional information to the ad, such as a phone number or a review.
Text ads are one of the most popular forms of advertising on Google Ads and can be very effective at driving traffic and conversions.
Shopping ads on the search network
This is a method that allows advertisers to display images of their products , along with information such as price and availability, directly in search results.