5. The video marketing market: a growing trend
Posted: Sat Dec 14, 2024 5:54 am
The video marketing industry is constantly evolving. As the available technologies advance and change, so does this branch of digital marketing. For this reason, it is vitally important to stay up to date with the latest developments and trends in B2B video marketing.
4.1 Vertical video marketing
It's no secret that vertical video has almost completely overtaken horizontal video. As a result of the use of smartphones and the explosion of TikTok, Snapchat and Instagram Stories , vertical videos have spread like wildfire.
For years now, many video marketing experts have recommended that companies start working with this type of video. In addition, according to several recent studies, up to 94% of users more frequently watch mobile videos in a vertical position.
It goes without saying that the vast majority of users prefer to access social media via mobile, and these are the perfect place to launch video marketing, as they are optimized for easy creation, playback and dissemination.
With the vertical format, your videos will get better results in terms of denmark number for whatsapp views and engagement , since they require less effort from the user.
4.2 Short videos
Short videos have taken social media by storm. Thanks to (or because of) social networks like TikTok, consumers have become accustomed to this format and feel more comfortable with it.
For businesses, short videos can be a challenge, but when used properly, short videos can greatly boost video marketing results. It's all about conveying more information in less time and doing so in the most creative way possible.
4.3 Inclusion (for deaf people etc.)
When talking about inclusion, many people have in mind some very specific types of actions that can be developed, however, other simpler ones that can obtain better results are left out .
A very clear example of this is subtitles . By adding subtitles to all your videos you are ensuring that not only deaf people will be able to follow them, but that you will also greatly expand your audience and get better results. Subtitles will allow people who speak other languages and may be interested to receive your message. Also, keep in mind that many social networks have automatic playback of videos without volume and many users use mobile devices on mute, so adding text or subtitles can be decisive in whether they watch the video or not.
4.1 Vertical video marketing
It's no secret that vertical video has almost completely overtaken horizontal video. As a result of the use of smartphones and the explosion of TikTok, Snapchat and Instagram Stories , vertical videos have spread like wildfire.
For years now, many video marketing experts have recommended that companies start working with this type of video. In addition, according to several recent studies, up to 94% of users more frequently watch mobile videos in a vertical position.
It goes without saying that the vast majority of users prefer to access social media via mobile, and these are the perfect place to launch video marketing, as they are optimized for easy creation, playback and dissemination.
With the vertical format, your videos will get better results in terms of denmark number for whatsapp views and engagement , since they require less effort from the user.
4.2 Short videos
Short videos have taken social media by storm. Thanks to (or because of) social networks like TikTok, consumers have become accustomed to this format and feel more comfortable with it.
For businesses, short videos can be a challenge, but when used properly, short videos can greatly boost video marketing results. It's all about conveying more information in less time and doing so in the most creative way possible.
4.3 Inclusion (for deaf people etc.)
When talking about inclusion, many people have in mind some very specific types of actions that can be developed, however, other simpler ones that can obtain better results are left out .
A very clear example of this is subtitles . By adding subtitles to all your videos you are ensuring that not only deaf people will be able to follow them, but that you will also greatly expand your audience and get better results. Subtitles will allow people who speak other languages and may be interested to receive your message. Also, keep in mind that many social networks have automatic playback of videos without volume and many users use mobile devices on mute, so adding text or subtitles can be decisive in whether they watch the video or not.