What is Smarketing and what are its benefits?
Posted: Sat Dec 14, 2024 6:39 am
relationship. Smarketing is used to work with aligned objectives and obtain good results. Nowadays, marketing and sales are already connected with a brutal degree of coordination in order to achieve the established objectives. If you want to know what the benefits of Smarketing are for your company , keep reading!
Table of contents
1. What is Smarketing
2. How do you know if you need to do Smarketing?
3. Smarketing Statistics: Proven Effectiveness
4. How to achieve success in Smarketing?
5. Smarketing: balance in marketing automation processes
6. Benefits of Smarketing for your company
7. Smarketing strategies, tips and recommendations
1. What is Smarketing
Smarketing is a process that involves bringing together marketing and sales dubai whatsapp number list teams with the aim of aligning the efforts and processes of both departments when it comes to achieving qualified leads that become future customers.
The concept of Smarketing comes from the union of sales + marketing.
The term was coined by HubSpot , the drivers of inbound marketing , capable of integrating these two departments effectively. The strategic alignment between marketing and sales aims to maximize the quantitative and qualitative impact of actions towards potential customers that will impact business growth.
Nowadays, it is becoming more common for companies to implement common strategies for these two departments within actions focused on sales. Without going any further, a report from Aberdeen indicates that those companies that bet on Smarketing obtain 20% more annual income . For this relationship to work, the sales area and the marketing area must speak the same language and be connected, and a series of factors must be taken into account that will determine the success or failure of this process.
Get a comprehensive overview of our comprehensive guide to smart marketing. You'll find tips from our Marketing and Sales team leadership professionals to help you achieve proper alignment between your teams.
Table of contents
1. What is Smarketing
2. How do you know if you need to do Smarketing?
3. Smarketing Statistics: Proven Effectiveness
4. How to achieve success in Smarketing?
5. Smarketing: balance in marketing automation processes
6. Benefits of Smarketing for your company
7. Smarketing strategies, tips and recommendations
1. What is Smarketing
Smarketing is a process that involves bringing together marketing and sales dubai whatsapp number list teams with the aim of aligning the efforts and processes of both departments when it comes to achieving qualified leads that become future customers.
The concept of Smarketing comes from the union of sales + marketing.
The term was coined by HubSpot , the drivers of inbound marketing , capable of integrating these two departments effectively. The strategic alignment between marketing and sales aims to maximize the quantitative and qualitative impact of actions towards potential customers that will impact business growth.
Nowadays, it is becoming more common for companies to implement common strategies for these two departments within actions focused on sales. Without going any further, a report from Aberdeen indicates that those companies that bet on Smarketing obtain 20% more annual income . For this relationship to work, the sales area and the marketing area must speak the same language and be connected, and a series of factors must be taken into account that will determine the success or failure of this process.
Get a comprehensive overview of our comprehensive guide to smart marketing. You'll find tips from our Marketing and Sales team leadership professionals to help you achieve proper alignment between your teams.