Carousels and infographics stand out as visually engaging content formats that can stimulate interaction between your community members and your LinkedIn page. By simplifying the presentation of complex information, they are particularly effective on a social network such as LinkedIn. To maximize their impact while respecting the design codes specific to this network, here are some essential tips:
Keep it simple : Use clean designs and avoid phone number database visual overload to make your messages quickly understandable. Clear and concise visuals promote better information retention.
Make sure your infographics and carousels reflect your brand colors, fonts, and styles. Visual consistency reinforces your brand identity with your audience on LinkedIn.
Prioritize readability : Choose easy-to-read fonts and text sizes that are appropriate for both desktop and mobile screens. Readability helps you effectively engage your followers.
Include calls to action : Encourage interaction by incorporating clear calls to action into your designs, prompting your audience members to learn more, comment, share your content, or visit your website.
By respecting these design principles and creating readable and uncluttered visuals, you will optimize engagement on your publications, thus strengthening your presence and your image on this professional social network.
2. Branded content
Branded content on LinkedIn enriches your company’s identity and creates an engaging connection with your audience. By creating content that resonates with your community, you have the opportunity to deepen relationships with your followers, increase engagement, and strengthen your presence on this professional social network.
Infographics and carousels Be consistent with your brand
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