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Why Inbound Marketing is essential in the B2B sector
Role of Inbound Marketing in B2B
Although common strategies could be applied to B2B and B2C campaigns, the reality is that there are major differences when planning marketing strategies and campaigns for the Business to Business (B2B) and B2C sectors.
Mainly, because the needs of companies have nothing to do chinese overseas british data with the needs or desires of people. While people are influenced by variables such as emotions, perception, influence, opinion, image, empathy, ecological issues, etc. The needs of companies to acquire products or services from other companies are focused more on objective and rational factors, such as functionality, profitability and productivity.
Companies in the B2B sector go through complex and lengthy sales processes . In these processes, the purchasing company invests a lot of time and resources in researching the product or service it is interested in acquiring, analyzing each of its quantifiable aspects before making a decision. It must also be taken into account that, generally, the decision does not fall on a single person, but rather there are several departments and managers who have to align their needs and possibilities to make the most appropriate decision for the entire company.
This makes perfect sense, considering that these decisions often involve large investments of money and a significant amount of time and resources during the purchasing process and also in the subsequent testing and implementation phases.
In this post we will assess why an Inbound Marketing strategy for B2B companies is very important and can be very effective in sales growth.
Events such as fairs, seminars or congresses have been widely used in previous years and are still widely used as B2B marketing actions , but with the arrival of the pandemic this has changed and B2B events have been digitalized, giving way to webinars , hybrid events, etc. These types of actions give good results in the B2B sector and will once again form part of companies' strategies as physical contact restrictions are eased.
