Write your texts in a simple and understandable way
Posted: Sat Dec 14, 2024 9:27 am
There are books dedicated specifically to web writing, so let's stick with some basic ideas:
A piece of advice we've heard a million times, but it's worth repeating once again: write first for the people who are going to visit your website and then for Google's algorithm, never the other way around.
Convey your messages phone number database uk clearly (and pleasantly, if possible), without unnecessary flourishes.
Use the language of your website visitors: Use jargon only when that's how your target audience speaks.
Avoid using overly long paragraphs.
Use bold and lists to organize information.
Review your texts and avoid ambiguities, typos or spelling mistakes.
Go for conciseness (yes, guilty as charged…).
Pay attention to the visual style of your textual content . The choice of font, size, colour, background on which it is displayed… Obviously, all of this influences the readability of the content, apart from the text itself.
Use relevant audiovisual resources , not only as support, but also as a fundamental part of the messages you are going to convey to your website visitors. The visual representation of information (through photos, videos, graphs, diagrams, etc.) helps to convey complex ideas visually and quickly, as a complement to textual content. Avoid the use of 'empty' images that do not contribute anything.
A piece of advice we've heard a million times, but it's worth repeating once again: write first for the people who are going to visit your website and then for Google's algorithm, never the other way around.
Convey your messages phone number database uk clearly (and pleasantly, if possible), without unnecessary flourishes.
Use the language of your website visitors: Use jargon only when that's how your target audience speaks.
Avoid using overly long paragraphs.
Use bold and lists to organize information.
Review your texts and avoid ambiguities, typos or spelling mistakes.
Go for conciseness (yes, guilty as charged…).
Pay attention to the visual style of your textual content . The choice of font, size, colour, background on which it is displayed… Obviously, all of this influences the readability of the content, apart from the text itself.
Use relevant audiovisual resources , not only as support, but also as a fundamental part of the messages you are going to convey to your website visitors. The visual representation of information (through photos, videos, graphs, diagrams, etc.) helps to convey complex ideas visually and quickly, as a complement to textual content. Avoid the use of 'empty' images that do not contribute anything.