Inbound-marketing-free-guide
Posted: Sat Dec 14, 2024 9:33 am
With all the above elements in mind and on the table, it is time to consider what the best B2B marketing strategy is for companies in the sector. Each action will always have to be adapted to your company, products, service and buyer persona. But what are the main strategies you should know?
Let's see them!
2.1 B2B Inbound Marketing Strategy
Inbound Marketing is a strategy that, if you work in the B2B sector, you should know. It is a very effective way of doing B2B marketing in the digital environment. The objective is to implement an attraction strategy that gets your customers to come to you, reducing expenses and sales efforts.
It consists of activating a “machine” that attracts your clients to your website, invites them to leave their contact information, automatically processes them and accompanies them in their decision-making process. And, finally, makes filipina telegram them request information or want to speak to a sales professional.
Inbound marketing is based on the creation of content. In B2B, many processes must be explained, and many clients do not even know what the solution to their problems or needs might be. In fact, the purchasing process is longer and therefore, the “extra” content and time that Inbound provides is needed.
Do you want to learn more about the Inbound methodology? Download the complete guide to Inbound Marketing here.
2.2 B2B Social Selling Strategy
B2B companies that are generating the best results are those that have aligned their marketing and sales departments. This is known as Smarketing (Sales + Marketing).
The sales team has a lot to say in the marketing and attraction strategy, with strategies such as Social Selling . It consists of starting a process of prospecting, contact and conversation with prospects. Finally, a devirtualization step to take the conversation from the online environment to the offline one and generate a sale.
What is the difference between Inbound and Social Selling strategies? We could consider Inbound as going fishing and waiting patiently for the fish to come. However, Social Selling is a hunting strategy. It consists of prospecting and directly “attacking” users of interest to the company.
Let's see them!
2.1 B2B Inbound Marketing Strategy
Inbound Marketing is a strategy that, if you work in the B2B sector, you should know. It is a very effective way of doing B2B marketing in the digital environment. The objective is to implement an attraction strategy that gets your customers to come to you, reducing expenses and sales efforts.
It consists of activating a “machine” that attracts your clients to your website, invites them to leave their contact information, automatically processes them and accompanies them in their decision-making process. And, finally, makes filipina telegram them request information or want to speak to a sales professional.
Inbound marketing is based on the creation of content. In B2B, many processes must be explained, and many clients do not even know what the solution to their problems or needs might be. In fact, the purchasing process is longer and therefore, the “extra” content and time that Inbound provides is needed.
Do you want to learn more about the Inbound methodology? Download the complete guide to Inbound Marketing here.
2.2 B2B Social Selling Strategy
B2B companies that are generating the best results are those that have aligned their marketing and sales departments. This is known as Smarketing (Sales + Marketing).
The sales team has a lot to say in the marketing and attraction strategy, with strategies such as Social Selling . It consists of starting a process of prospecting, contact and conversation with prospects. Finally, a devirtualization step to take the conversation from the online environment to the offline one and generate a sale.
What is the difference between Inbound and Social Selling strategies? We could consider Inbound as going fishing and waiting patiently for the fish to come. However, Social Selling is a hunting strategy. It consists of prospecting and directly “attacking” users of interest to the company.