First step: create the Buyer Persona
Posted: Sat Dec 14, 2024 9:52 am
For our company's Inbound Marketing strategy to generate results and help us grow, we must focus on customers. We need to understand who our potential customer is, what they need, and how they come into contact with our company. It is essential to know their customer journey in the technology and industrial sector , that is, the process they follow to become our customer.
ATTENTION! The downloadable templates for the customer journey and the buyer persona will be in the pop-up that will appear at the bottom left of the screen, so...don't close it!
Customer Journey in the industrial and technological sector: what it is and how to build it
Before we begin, here is an example of what a customer journey would look like in the technology and industrial sector.
Fermax is the undisputed leader in the manufacture of video door entry systems in Spain and has a significant presence worldwide. Its importance in the market is such that its video door entry systems open the doors of some of filipina whatsapp number the most significant buildings in the world.
Their objective was clear : GENERATE LEADS . Improving the conversion of a website like Fermax's meant a great opportunity for the sales team. A gateway for leads and sales opportunities that would make the work of salespeople and business development easier.
To do this, they needed to know who they were and how they got in. So they had to be clear about their customer journey map.
cutomer-journey-example_fermax
Within the customer's purchasing journey, we find three phases: awareness, consideration and decision. In each of these, different events and sensations and emotions occur for the customer.
In the first stage - AWARENESS - future Fermax customers identify a need: a video intercom for their company. So they decide to look for different options, either on the internet, in catalogues, recommendations... Once they have been able to compare, they decide which video intercom suits them, so they have to find a brand that meets all their requirements.
At this point, the second stage begins - CONSIDERATION - where customers look for different brands/companies to solve their problem. They will go to the Fermax website, but since people are very demanding and well-informed these days, they will look for other options before making a decision. Finally, looking at the overall list of brands, they will realise that the best option for them is Fermax, so they will choose it.
Here begins the last phase - DECISION - where customers will look for a way to contact the company and for it to provide them with an option. In this case, Fermax will offer them a solution to their problem and they will have a brief period of doubt, where they will consider whether it is what they really need or not. When they realise that it is, they will hire Fermax to carry out this process.
ATTENTION! The downloadable templates for the customer journey and the buyer persona will be in the pop-up that will appear at the bottom left of the screen, so...don't close it!
Customer Journey in the industrial and technological sector: what it is and how to build it
Before we begin, here is an example of what a customer journey would look like in the technology and industrial sector.
Fermax is the undisputed leader in the manufacture of video door entry systems in Spain and has a significant presence worldwide. Its importance in the market is such that its video door entry systems open the doors of some of filipina whatsapp number the most significant buildings in the world.
Their objective was clear : GENERATE LEADS . Improving the conversion of a website like Fermax's meant a great opportunity for the sales team. A gateway for leads and sales opportunities that would make the work of salespeople and business development easier.
To do this, they needed to know who they were and how they got in. So they had to be clear about their customer journey map.
cutomer-journey-example_fermax
Within the customer's purchasing journey, we find three phases: awareness, consideration and decision. In each of these, different events and sensations and emotions occur for the customer.
In the first stage - AWARENESS - future Fermax customers identify a need: a video intercom for their company. So they decide to look for different options, either on the internet, in catalogues, recommendations... Once they have been able to compare, they decide which video intercom suits them, so they have to find a brand that meets all their requirements.
At this point, the second stage begins - CONSIDERATION - where customers look for different brands/companies to solve their problem. They will go to the Fermax website, but since people are very demanding and well-informed these days, they will look for other options before making a decision. Finally, looking at the overall list of brands, they will realise that the best option for them is Fermax, so they will choose it.
Here begins the last phase - DECISION - where customers will look for a way to contact the company and for it to provide them with an option. In this case, Fermax will offer them a solution to their problem and they will have a brief period of doubt, where they will consider whether it is what they really need or not. When they realise that it is, they will hire Fermax to carry out this process.