Collaborations with influencers
Posted: Sat Dec 14, 2024 10:02 am
The most common and effective way to market on Twitch is this one. Streamers who have gained popularity on the platform have a loyal audience that approves of their favorite influencer collaborating with brands .
For a company, this is fantastic, especially when compared phone number details usa to YouTube. In the early days, creators on the platform uploaded content for fun and intermittently, but over time it became more professional. Why do we care about this? Because there was a period on YouTube when audiences didn’t approve of sponsorships, they saw it as “selling out.” Today, the situation has changed and audiences understand the need for creators to find ways to increase the monetization of their content. This vision has been implemented at Twitch from the beginning.
Going back to collaborations , this can be done in different ways . On the one hand, contacting the streamer in question and agreeing on a sponsorship so that the brand or product is mentioned and appears on the channel. Another common method is to send one of the products to the streamer so that they can use it and the audience can see how it works live.
You can also use formats typical of video platforms such as unboxing . The streamer opens the brand's product live, comments on it, interacts with the chat, answers questions... This option is very interesting, because it includes a live demonstration of how the product works, but it is also an opportunity to show the packaging , interact with the audience...
These are more traditional options and fit into a moderate budget . Brands that have the possibility to invest more, introduce new features that should not be overlooked, since they can be adapted for content with a lower budget.
For a company, this is fantastic, especially when compared phone number details usa to YouTube. In the early days, creators on the platform uploaded content for fun and intermittently, but over time it became more professional. Why do we care about this? Because there was a period on YouTube when audiences didn’t approve of sponsorships, they saw it as “selling out.” Today, the situation has changed and audiences understand the need for creators to find ways to increase the monetization of their content. This vision has been implemented at Twitch from the beginning.
Going back to collaborations , this can be done in different ways . On the one hand, contacting the streamer in question and agreeing on a sponsorship so that the brand or product is mentioned and appears on the channel. Another common method is to send one of the products to the streamer so that they can use it and the audience can see how it works live.
You can also use formats typical of video platforms such as unboxing . The streamer opens the brand's product live, comments on it, interacts with the chat, answers questions... This option is very interesting, because it includes a live demonstration of how the product works, but it is also an opportunity to show the packaging , interact with the audience...
These are more traditional options and fit into a moderate budget . Brands that have the possibility to invest more, introduce new features that should not be overlooked, since they can be adapted for content with a lower budget.