What aspects should you take into account to get started?
Posted: Sat Dec 14, 2024 10:42 am
Where are your potential customers and what channels or avenues are you going to use to communicate with them in your lead nurturing plan? You have multiple options and depending on your objective and your strategy you can use all of them or a combination of several.
Study which channels work best to phone number list get your message and content across. The most commonly used are the following, but keep in mind that the message should vary depending on the channel:
Email marketing is the most well-known and widely used marketing tool, as it allows you to automate the entire process . You can track and expand on the content. One drawback is the increasingly widespread spam blockers.
Social media . Everyone has one or another social network these days. If you can't reach them through email marketing, you might be able to reach them through social media. Content should be simple, entertaining and educational. A helpful tip: use images and videos. Here you can check out our Basic Guide to Video Marketing , where you'll discover why videos are essential for success on social media.
Your corporate website . Content is essential to achieve positioning on your website. Invest in blogs, landing pages , calls to action and the maximum possible customization according to the client you are targeting.
In-person and online events . Those who opt for trade fairs, events, seminars, etc., in-person or online, are really interested in what you can offer. Don't let them get away and think carefully about how to impact them and what content or experience to offer them in that case. It's a great opportunity.
Retargeting . This is about advertising that will impact users who have visited your page. We agreed that we wouldn't talk about advertising, right?
Study which channels work best to phone number list get your message and content across. The most commonly used are the following, but keep in mind that the message should vary depending on the channel:
Email marketing is the most well-known and widely used marketing tool, as it allows you to automate the entire process . You can track and expand on the content. One drawback is the increasingly widespread spam blockers.
Social media . Everyone has one or another social network these days. If you can't reach them through email marketing, you might be able to reach them through social media. Content should be simple, entertaining and educational. A helpful tip: use images and videos. Here you can check out our Basic Guide to Video Marketing , where you'll discover why videos are essential for success on social media.
Your corporate website . Content is essential to achieve positioning on your website. Invest in blogs, landing pages , calls to action and the maximum possible customization according to the client you are targeting.
In-person and online events . Those who opt for trade fairs, events, seminars, etc., in-person or online, are really interested in what you can offer. Don't let them get away and think carefully about how to impact them and what content or experience to offer them in that case. It's a great opportunity.
Retargeting . This is about advertising that will impact users who have visited your page. We agreed that we wouldn't talk about advertising, right?