Content marketing trends for 2022

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Content marketing is all about attracting potential customers in a natural way by generating content that is relevant to them and thus attracting their attention. This whole process of planning, creating and sharing content helps the company to generate brand awareness , convince customers to take action and, in this way, generate income. There are several ways to distribute that content. The first ones that come to mind are surely social networks and blogs.

, but in a time of constant change, new phone number list malaysia trends emerge every year that replace the way companies reach their audiences and buyer personas .

If you are a marketing specialist or manager, staying up to date and knowing what your competitors are focusing on is essential to creating a strategy that stands out from the crowd. If you continue reading, you will discover what the trends in content marketing are, but also what new developments are coming.



Key trends and statistics in content marketing
The latest Marketing Trends of 2022 report published by HubSpot highlights the following data extracted from a survey conducted with marketing experts, professionals and companies.

47% of shoppers view three to five pieces of content before deciding to engage with a brand.
82% of marketers are actively using content marketing, up 10% from last year.