A cover image that matches your
Posted: Sun Dec 15, 2024 4:36 am
Strategy #2: Build a Solid Professional Profile
First impressions are everything. And a solid, professional profile is what a potential client will notice first. To build your professional profile on social media platforms, you need elements such as:
A logo that represents your brand
A cover image that matches your brand's visual identity
A recognizable username
A social media bio that includes your website email marketing list and other important details
Each platform may have slightly different requirements, but the goal is to keep them consistent.
For example, here’s a look at Wordable’s LinkedIn profile. They incorporate their tagline, cover photo, purple and white brand colors, and a short bio.
Wordable LinkedIn Profile.
Image Source
And now, here's their Twitter profile. It looks pretty similar, right?
Writable Twitter profile.
Image Source
Well, that's the goal. Because that way, potential customers will know that it's the same brand as soon as they land on each of their individual profiles, reducing bounce rates and building trust.
Strategy 3: Continuously deliver meaningful insights
Once you have set up your social media profile, it is time to publish your social media posts. Through these posts you should communicate the value of your products and services.
For example, Planable creates Twitter threads on their Twitter profile to educate their target audience about product features.
When people read the thread, they will better understand the product features, further encouraging them to purchase the product.
Schedule valuable content tweets.
Image Source
A good way to provide meaningful insights through your social media profile is to share a mix of educational and promotional posts. For this, follow the Pareto rule: 80% educational posts and 20% promotional posts.
First impressions are everything. And a solid, professional profile is what a potential client will notice first. To build your professional profile on social media platforms, you need elements such as:
A logo that represents your brand
A cover image that matches your brand's visual identity
A recognizable username
A social media bio that includes your website email marketing list and other important details
Each platform may have slightly different requirements, but the goal is to keep them consistent.
For example, here’s a look at Wordable’s LinkedIn profile. They incorporate their tagline, cover photo, purple and white brand colors, and a short bio.
Wordable LinkedIn Profile.
Image Source
And now, here's their Twitter profile. It looks pretty similar, right?
Writable Twitter profile.
Image Source
Well, that's the goal. Because that way, potential customers will know that it's the same brand as soon as they land on each of their individual profiles, reducing bounce rates and building trust.
Strategy 3: Continuously deliver meaningful insights
Once you have set up your social media profile, it is time to publish your social media posts. Through these posts you should communicate the value of your products and services.
For example, Planable creates Twitter threads on their Twitter profile to educate their target audience about product features.
When people read the thread, they will better understand the product features, further encouraging them to purchase the product.
Schedule valuable content tweets.
Image Source
A good way to provide meaningful insights through your social media profile is to share a mix of educational and promotional posts. For this, follow the Pareto rule: 80% educational posts and 20% promotional posts.