To get through this period, we will need to spend the year demonstrating the ROI (return on investment) of our work. How will we do that?
Michael Brenner , CEO of Marketing Insider Group , says the answer is SEO-driven planning that produces organic search and referral traffic.
Paid ads and social media account for less db telegram than 10% of B2B website traffic, leads, and sales. Even for ecommerce, that figure is less than 20%. So what is the biggest and most effective source of marketing ROI for brands? In every industry, the answer is: organic search and referral traffic.
—Michael Brenner, CEO of Marketing Insider Group
So how can you get more organic traffic and referrals?
First, think about why you’re creating your content. What’s one of the biggest benefits of having a content marketing strategy ? It allows you to reach audiences you wouldn’t normally be able to reach . So make sure you:
Tell compelling stories and answer readers’ biggest questions.
Align your content with the entire buyer journey.
Post consistently.
UK SEO agency Minty Digital used this approach to help its client, Primethorpe Paving , multiply their online leads. To do this, the agency:
Conducted keyword research to find relevant, high-volume keywords to compete for.
He analyzed competitors' content to compare strategies.
He used his findings to create educational and product-oriented content that was right for the brand’s audience.
Content marketing example - Primethorpe Paving
As a result, the agency rapidly increased the client's domain authority, ranking for more top keywords. Additionally, Primethorpe Paving increased its monthly leads from just 5 to 114.
Content marketing example - Primethorpe Paving
Of course, you also need to track and measure your ROI.
According to our research, 70% of companies that are highly successful with content marketing measure content ROI. 77% of them also measure overall content marketing performance.
However, only 34% of companies surveyed believe they are effectively measuring the ROI generated by their content marketing activities. So, even if this measurement is already part of your strategy, you may have room for improvement.
