Spam rate is one of the most important metrics you will come across in email marketing. It refers to the percentage of emails that are marked as spam by the recipients or their email client's filtering system. Preventing your marketing campaigns from going into the spam folder can drastically change the subject line. Either way, keeping your spam rate low will help you maintain a good reputation as a sender, which will help your emails get into the recipients' inboxes. Let's say that people are increasingly marking your emails uae whatsapp number as spam. In this case, the email service provider is more likely to consider all your communications as spam, and your emails may be automatically routed to the spam folder. Stay away from spam with the help of GlockApps!
To minimize spam rates, make sure your email content is relevant, engaging, and most importantly, what your subscribers want. Make sure to get explicit consent from your recipients before sending emails, provide clear and easy-to-use unsubscribe options, and avoid deceptive subject lines.
Sender Score and Reputation
Sender score and reputation are important indicators of the trustworthiness and reliability of your email sending practices. Most ESPs report their sender score and reputation to you through various assessments, such as the percentage of emails that are considered spam, the volume of emails you send, or how often recipients at your mailbox provider take action on your emails. On average, a higher sender score means your emails are more likely to land in the inbox and less likely to end up in the spam folder.
