The awareness stage is when a prospect recognizes their problem and begins to look for solutions. Prospects at this stage are also known as the top of the prospect funnel . At this stage, brands typically share educational content.
For example, if you're selling an app to improve corporate team productivity, you might use a white paper on office productivity at this stage.
Typically, prospects at the top of the sales funnel are expected to move into the consideration stage once they send an email to download content designed for them, such as a white paper.
The consideration stage is when they are considering active telegram number data whether your offer is the most feasible solution to their problem. This is where email marketing is most often used to “nudge” prospects to move on to the next stage, which is the decision stage. This is another stage where emails are widely used to deliver offers that create urgency and encourage prospects to quickly convert into customers.
Segmentation not only allows you to send personalized messages to your prospects during the consideration and decision stages, but it can also allow you to send completely different and personalized content to different prospects who have entered your sales funnel through different types of content offers.
For example, using segmentation, you can send a different set of emails to prospects who provided their email address in exchange for a content offer, and a completely different set of emails to those who signed up for your webinar. Of course, once you've got these addresses, you should run a confirmation email to check how they line up.
Ditch "NoReply"
Sending out marketing emails without a name and without a response may make sense from an operational simplicity standpoint. However, from a customer or user perspective, this practice may not be such a good idea.
This is because most people open emails depending on who they are from.
According to Mailchimp's article on the topic, the sender name is more important than the subject line, length, opening paragraph, and even the sentence in your email.
A close-up of a computer screen displaying the Gmail interface, featuring the Inbox and Compose buttons.
With this in mind, sending emails from an address that has no response doesn't seem like such a good idea.
Another reason why recipients may respond directly to your emails is because it improves the user experience.
If you're spending money and time on email marketing, whether it's cold emails or nurturing mid-funnel leads, chances are you want them to be interested in engaging with you.
Not being able to respond directly to your marketing or periodic emails directly defeats this purpose. Even if someone is convinced or interested enough to want to start a conversation with you, they will have to create a new email sent to a completely different address.
Now think how much more difficult this all becomes if they want to start a conversation by referring to a piece of information mentioned in your original email.
Sending emails from an account whose inbox is monitored may add another task to your list, but it will help your prospects start a conversation that will benefit both you and them.
