What is B2B Lead Generation, Exactly?
Posted: Sun Dec 15, 2024 6:20 am
By 2027, GenAI will take over 30% of traditional lead generation tasks such as lead scoring and customer data analysis. With AI taking over more time-consuming tasks, the world is your team’s oyster, and you have much more freedom to brainstorm innovative campaigns that generate more and higher-quality leads.
From hyper-engaging videos to customized landing pages, lead generation uk number database in 2024 ensures that your messaging resonates with your customers’ specific interests and pain points. But when the competition is high, you do need to get creative.
What is B2B Lead Generation, Exactly?
B2B lead generation is about identifying potential customers (leads) and nurturing their interest in your product or services until they convert (aka become actual clients). This process is at the top of your sales funnel and buyer journey; without it, you’d have no new customers (or very few!).
Unlike demand generation tactics, which target people who have never heard of your brand and aim to build their interest and awareness, lead generation is about nurturing people who are already familiar with your products but have yet to convert. Generating demand is great, but your business won’t survive without actual sales. And it’s not just about creating the highest number of leads—you need to think about the kind of leads you need.
From hyper-engaging videos to customized landing pages, lead generation uk number database in 2024 ensures that your messaging resonates with your customers’ specific interests and pain points. But when the competition is high, you do need to get creative.
What is B2B Lead Generation, Exactly?
B2B lead generation is about identifying potential customers (leads) and nurturing their interest in your product or services until they convert (aka become actual clients). This process is at the top of your sales funnel and buyer journey; without it, you’d have no new customers (or very few!).
Unlike demand generation tactics, which target people who have never heard of your brand and aim to build their interest and awareness, lead generation is about nurturing people who are already familiar with your products but have yet to convert. Generating demand is great, but your business won’t survive without actual sales. And it’s not just about creating the highest number of leads—you need to think about the kind of leads you need.