Use paid advertising to promote your lead magnet
Posted: Sun Dec 15, 2024 6:24 am
Sometimes you have to invest a little money to get what you want.
Not getting dates at bars and nightclubs? Sign up for Match.com. It'll cost you a few bucks, but it'll speed up the process.
The same goes for paid ads, whether you place them through search or social media. Use the same strategies we've already discussed, such as including an attractive image, headline, and call to action. You'll get more email signups This way, collecting emails will be much faster.
Start with a small budget, then grow. You don't have to spend every dollar in the bank to get a big ROI on paid advertising.
You may also like:
Email List Cleanup: Clean Your List Without Losing Conversions
Email Copywriting: 19 Proven Formulas to Use in Your Next Campaign
11. Use a CTA button on your Facebook business page
You may have seen one of these buttons on your Facebook Business Page :
Use a CTA button on your Facebook business page
This is a simple call to action that allows your Facebook page visitors to sign up for your newsletter directly from Facebook.
It's a way to reduce friction. If your followers have to go through too many steps to sign up, they won't . Why would they when they could scroll through the page looking for memes instead?
Use a CTA button on your Facebook business page
If you don't have a Facebook Business Page, create one now. You're losing money by not having one in the first place, because millions of people spend time on Facebook every day.
12. Increase your email collection by attending networking events
Attending networking events may seem like the best plan in the world or the worst, depending on your personality type. However, don't underestimate the value of meeting people in person and inviting them to sign up for your mailing list.
First, it's harder to say no in person. You don't want to put someone on the spot, but you can casually say, "Hey, I send out free coupons once a month. Want to get some too?"
The other person can either agree or refuse. ; or Basically, you've planted a seed.
Again, make the process as simple as possible. Open your website on your phone, go to the registration form and ask the person to enter their details.
Another option is to hand out business cards with your website address. Point your email list to the business card design so people can decide whether to continue doing business with you. You can also use a QR code generator to create a QR code containing your website URL to easily redirect them directly to your site.
Remember that reciprocity is power. If the other person has an email list, offer to subscribe to it.
13. Include a link to your newsletter sign-up form in your email signature
Sometimes collecting email addresses comes down to the simplest of actions. Adding a link to a newsletter sign-up page in your email signature can significantly increase conversions.
Make sure it's eye-catching so people don't think it's a generic signature. For example, use a catchy phrase or sentence and link to it in your brand's primary color.
Include this same signature in emails you send to your subscribers. If they forward the email to friends, family, or coworkers, those people will know how to sign up for themselves.
14. Host events and ask participants to subscribe to your mailing list
Have you ever hosted a live webinar? It's fun whatsapp group iraq and a great way to add new customers to your email list.
A live webinar allows you to communicate with your potential customers live. It does not require expensive equipment or excellent public speaking skills. Simply communicate with your audience the way you communicate with your friends.
At the end of the webinar, tell people exactly how they can subscribe to your list.
Other events, such as going live on Facebook or Instagram, offer new opportunities to collect email addresses. Think outside your website when trying to build a strong email list.
You may also like:
How to Build an Email List from Scratch: A Start to Finish Guide
How to Grow Your Email List: 21 Great Tips for 2024
15. Constantly A/B test your signup forms
A/B testing is the cornerstone of email collection . Test different versions of your headline and call to action to get the maximum number of signups.
For example, you might A/B test the wording of your call to action.
Not getting dates at bars and nightclubs? Sign up for Match.com. It'll cost you a few bucks, but it'll speed up the process.
The same goes for paid ads, whether you place them through search or social media. Use the same strategies we've already discussed, such as including an attractive image, headline, and call to action. You'll get more email signups This way, collecting emails will be much faster.
Start with a small budget, then grow. You don't have to spend every dollar in the bank to get a big ROI on paid advertising.
You may also like:
Email List Cleanup: Clean Your List Without Losing Conversions
Email Copywriting: 19 Proven Formulas to Use in Your Next Campaign
11. Use a CTA button on your Facebook business page
You may have seen one of these buttons on your Facebook Business Page :
Use a CTA button on your Facebook business page
This is a simple call to action that allows your Facebook page visitors to sign up for your newsletter directly from Facebook.
It's a way to reduce friction. If your followers have to go through too many steps to sign up, they won't . Why would they when they could scroll through the page looking for memes instead?
Use a CTA button on your Facebook business page
If you don't have a Facebook Business Page, create one now. You're losing money by not having one in the first place, because millions of people spend time on Facebook every day.
12. Increase your email collection by attending networking events
Attending networking events may seem like the best plan in the world or the worst, depending on your personality type. However, don't underestimate the value of meeting people in person and inviting them to sign up for your mailing list.
First, it's harder to say no in person. You don't want to put someone on the spot, but you can casually say, "Hey, I send out free coupons once a month. Want to get some too?"
The other person can either agree or refuse. ; or Basically, you've planted a seed.
Again, make the process as simple as possible. Open your website on your phone, go to the registration form and ask the person to enter their details.
Another option is to hand out business cards with your website address. Point your email list to the business card design so people can decide whether to continue doing business with you. You can also use a QR code generator to create a QR code containing your website URL to easily redirect them directly to your site.
Remember that reciprocity is power. If the other person has an email list, offer to subscribe to it.
13. Include a link to your newsletter sign-up form in your email signature
Sometimes collecting email addresses comes down to the simplest of actions. Adding a link to a newsletter sign-up page in your email signature can significantly increase conversions.
Make sure it's eye-catching so people don't think it's a generic signature. For example, use a catchy phrase or sentence and link to it in your brand's primary color.
Include this same signature in emails you send to your subscribers. If they forward the email to friends, family, or coworkers, those people will know how to sign up for themselves.
14. Host events and ask participants to subscribe to your mailing list
Have you ever hosted a live webinar? It's fun whatsapp group iraq and a great way to add new customers to your email list.
A live webinar allows you to communicate with your potential customers live. It does not require expensive equipment or excellent public speaking skills. Simply communicate with your audience the way you communicate with your friends.
At the end of the webinar, tell people exactly how they can subscribe to your list.
Other events, such as going live on Facebook or Instagram, offer new opportunities to collect email addresses. Think outside your website when trying to build a strong email list.
You may also like:
How to Build an Email List from Scratch: A Start to Finish Guide
How to Grow Your Email List: 21 Great Tips for 2024
15. Constantly A/B test your signup forms
A/B testing is the cornerstone of email collection . Test different versions of your headline and call to action to get the maximum number of signups.
For example, you might A/B test the wording of your call to action.