What Does a Demand Generation Funnel Look Like?
Posted: Sun Dec 15, 2024 6:36 am
The average B2B buyer interacts with a brand 36 times before purchasing a product or service. Creating more opportunities for buyer-led engagement might be a better way to move buyers down the funnel than harvesting contact information so you can reach out with a sales pitch that may be premature.
And how do you create these opportunities? With a carefully crafted demand generation strategy that cost-effectively gets high-quality leads into your sales funnel.
A sales funnel visually represents the customer journey with a particular brand, starting from initial awareness (the Top of the Funnel, or TOFU) and ending with their final purchase (the Bottom of the Funnel, or BOFU). uk people whatsapp number The funnel narrows as the buyer gets closer to a decision.
Demand generation aims at the broader audience near the top of the funnel. In contrast, traditional lead generation activities that respond to expressions of intent from the buyer are associated with the bottom of the funnel. A funnel focused on B2B demand generation aims to capture a broader customer base, create interest in your brand, nurture the audience, and ultimately get prospects to convert.
Why You Need a Demand Generation Funnel
Demand generation is the predominant TOFU strategy, and it is critical to initiating prospects into your funnel. Since your demand-generation activities will determine the content and experiences that form most customers’ first impressions of your brand, it can be helpful to think of it as the foundation on which all of the lower-in-the-funnel marketing initiatives are built.
And how do you create these opportunities? With a carefully crafted demand generation strategy that cost-effectively gets high-quality leads into your sales funnel.
A sales funnel visually represents the customer journey with a particular brand, starting from initial awareness (the Top of the Funnel, or TOFU) and ending with their final purchase (the Bottom of the Funnel, or BOFU). uk people whatsapp number The funnel narrows as the buyer gets closer to a decision.
Demand generation aims at the broader audience near the top of the funnel. In contrast, traditional lead generation activities that respond to expressions of intent from the buyer are associated with the bottom of the funnel. A funnel focused on B2B demand generation aims to capture a broader customer base, create interest in your brand, nurture the audience, and ultimately get prospects to convert.
Why You Need a Demand Generation Funnel
Demand generation is the predominant TOFU strategy, and it is critical to initiating prospects into your funnel. Since your demand-generation activities will determine the content and experiences that form most customers’ first impressions of your brand, it can be helpful to think of it as the foundation on which all of the lower-in-the-funnel marketing initiatives are built.