Best Practice- Multiple LinkedIn Pages for Different Industries
Posted: Sun Dec 15, 2024 6:40 am
Interactive Webinars and Events: Salesforce hosts webinars and virtual events tailored to specific industries they promote on LinkedIn.
Example Post: Helping the business operate fast, making on-the-fly workflow changes and AI-generated templates: Targeted to Business Operations professionals.
General Electric (GE) ~ 4.9M followers
Overview: General Electric (GE) is a diversified company with operations uk phone database spanning various sectors, including healthcare, aviation, power, and renewable energy. To effectively cater to these diverse audiences, GE maintains multiple LinkedIn pages focused on their distinct business units.
Best Practices:
Dedicated Pages for Each Division: GE has separate LinkedIn pages for GE Healthcare, GE Aviation, GE Power, and GE Renewable Energy. Each page is tailored to the specific interests and needs of its audience.
Focused Content Strategy: Each LinkedIn page shares highly relevant content, such as technical articles, product updates, industry insights, and case studies that resonate with their particular industry segment.
Brand Consistency: Despite having multiple pages, GE maintains consistent branding and messaging across all their LinkedIn profiles, ensuring a cohesive overall brand identity.
Example Post: Helping the business operate fast, making on-the-fly workflow changes and AI-generated templates: Targeted to Business Operations professionals.
General Electric (GE) ~ 4.9M followers
Overview: General Electric (GE) is a diversified company with operations uk phone database spanning various sectors, including healthcare, aviation, power, and renewable energy. To effectively cater to these diverse audiences, GE maintains multiple LinkedIn pages focused on their distinct business units.
Best Practices:
Dedicated Pages for Each Division: GE has separate LinkedIn pages for GE Healthcare, GE Aviation, GE Power, and GE Renewable Energy. Each page is tailored to the specific interests and needs of its audience.
Focused Content Strategy: Each LinkedIn page shares highly relevant content, such as technical articles, product updates, industry insights, and case studies that resonate with their particular industry segment.
Brand Consistency: Despite having multiple pages, GE maintains consistent branding and messaging across all their LinkedIn profiles, ensuring a cohesive overall brand identity.