making the online and offline sales models compatible produces improvements in conversion
Posted: Sun Dec 15, 2024 7:04 am
In the medium term, and within a broader context of digitalization, digital commerce in all its forms will be the main spending center for families, due to its efficiency and the habits acquired during quarantine. This is something that goes beyond simply selling through a website , and impacts the entire process prior to the sale, the transaction and the after-sales process, both online and in physical stores.
Shopping centres that want to be successful cell phone number list must blur the imaginary line between online and offline and create hybrid territories for their communities. How can this be achieved? Let's look at some examples.
All shopping centres, like other businesses, are on social media (with their followers and likes) and have websites (with their visitor metrics). Now it is essential to convert these virtual numbers into physical visitors and buyers . To do this, the digital marketing team must develop a good O2O (online 2 offline) strategy that generates interest on digital networks and platforms and culminates in a visit.
If large retailers have their e-commerce platforms and there are countless local commerce initiatives for this, why can't a shopping centre manager have its own? Omnichannel solutions are already on the market and will allow smaller operators and franchises to enter the e-commerce playing field.
There are more and more direct-to-consumer brands that are skipping physical stores, as well as small artisans and creators who take great care of their image and only sell their products through online channels.
Both do not want or cannot maintain a 12-month lease on an 800-square-metre surface. But why not offer pop-up spaces for seasonal campaigns? It is not about an island in a corridor with a roll-up to aggressively sell energy, banking or telephone products, but about creating a carefully curated space for artisans, makers or artists that works as a temporary attraction. Why not offer a Chelsea Market or Camden model?
Shopping centres that want to be successful cell phone number list must blur the imaginary line between online and offline and create hybrid territories for their communities. How can this be achieved? Let's look at some examples.
All shopping centres, like other businesses, are on social media (with their followers and likes) and have websites (with their visitor metrics). Now it is essential to convert these virtual numbers into physical visitors and buyers . To do this, the digital marketing team must develop a good O2O (online 2 offline) strategy that generates interest on digital networks and platforms and culminates in a visit.
If large retailers have their e-commerce platforms and there are countless local commerce initiatives for this, why can't a shopping centre manager have its own? Omnichannel solutions are already on the market and will allow smaller operators and franchises to enter the e-commerce playing field.
There are more and more direct-to-consumer brands that are skipping physical stores, as well as small artisans and creators who take great care of their image and only sell their products through online channels.
Both do not want or cannot maintain a 12-month lease on an 800-square-metre surface. But why not offer pop-up spaces for seasonal campaigns? It is not about an island in a corridor with a roll-up to aggressively sell energy, banking or telephone products, but about creating a carefully curated space for artisans, makers or artists that works as a temporary attraction. Why not offer a Chelsea Market or Camden model?